{"id":12468,"date":"2019-07-22T11:04:01","date_gmt":"2019-07-22T11:04:01","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=12468"},"modified":"2019-07-22T14:40:59","modified_gmt":"2019-07-22T14:40:59","slug":"less-talk-more-listen","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/less-talk-more-listen","title":{"rendered":"Less talk, more listen"},"content":{"rendered":"
While we’ve spent many years focusing on the next cool thing, we’ve completely moved away from the whole idea of brand marketing itself – to be rooted in purpose and story to build authentic connections with consumers.\u00a0<\/span><\/p>\n Authentic storytelling with consumers is a necessity – it needs to be rooted in everything that a brand does. There is a clear trend in effective storytelling and increasing a brand’s profit and resonance.\u00a0<\/span><\/p>\n A recent research study by Sprout Social, \u201c<\/span>Creating Connection: What Consumer Want From Brands in a Divided Society,<\/span><\/a>\u201d found that consumers want brands to take a stand and be rooted in their beliefs to drive connection: “to bring people together around social and political issues, more than two thirds (67%) of consumers believe brands should raise awareness around those issues on their social platforms.”<\/span><\/p>\n The reality of it all is that you can\u2019t effectively tell a story without listening to your audience. Where brands fail is they don\u2019t understand the nuances, fringe, or overarching themes of their community.\u00a0<\/span><\/p>\n It is important to understand the consensus just as much as the fringe. To effectively tell a story, brands must:<\/span><\/p>\n Gone are the days where brands can simply post online and think it\u2019s fine. There are too many implications by not rooting your brand in story, purpose, and keeping with the message.<\/span><\/p>\n There are several brands who have accepted the art of storytelling and have continued to stand behind their beliefs:<\/span><\/p>\n Nike\u2019s Dream Crazy: <\/span>https:\/\/youtu.be\/Fq2CvmgoO7I<\/span><\/a><\/p>\nImplications of not listening to your audience<\/b><\/h3>\n
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