{"id":12595,"date":"2019-08-20T12:22:06","date_gmt":"2019-08-20T12:22:06","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=12595"},"modified":"2022-04-11T16:02:13","modified_gmt":"2022-04-11T16:02:13","slug":"3-ways-to-become-an-inspirational-brand-on-instagram","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/3-ways-to-become-an-inspirational-brand-on-instagram","title":{"rendered":"3 ways to become an inspirational brand on Instagram"},"content":{"rendered":"
We\u2019ve found that person-to-person communication, even when one of the parties involved is a brand, offers a much deeper and more substantial connection. A connection that builds trust<\/a> and helps people connect with the content the brand posts.<\/span><\/p>\n But let\u2019s not kid ourselves, social media is jam-packed with brands tripping over themselves to post the best photos, share engaging videos and start interesting conversations. The landscape is competitive, to put it mildly. So, how can brands stand out from the crowd – especially on Instagram, a platform dominated by creative content ideas?<\/span><\/p>\n The brands excelling on Instagram are the ones that:<\/span><\/p>\n 1 – know their audience<\/span><\/p>\n 2 – has researched what inspires them to act<\/span><\/p>\n 3 – is prepared to provide them with what they want<\/span><\/p>\n Above all, brands have to be eager to create emotional content. Content that tells a story and creates an emotional connection that makes the post memorable.\u00a0<\/span><\/p>\n We see impressive images all the time, but not many of them truly connect. Not many make us act or even deliberately seek out that brand\u2019s content again. As <\/span>MarTech\u2019s research<\/span><\/a> has shown, brands that inspire a higher emotional intensity get three-times more word-of-mouth marketing than brands with a weaker emotional connection. When something inspires us, we want to share it.<\/span><\/p>\n <\/p>\n Let\u2019s look at some of the ways that brands can create this inspirational content.<\/span><\/p>\n Many brands use Instagram to post highly stylised photos of their products. It\u2019s often content that appears on our feeds and causes a reaction, but we forget about it the moment we\u2019ve scrolled away.<\/span><\/p>\n Content that inspires, and creates an emotional connection that we\u2019ll remember has to be content that represents the brand and showcases why it does what it does. It has to make us care about what it does, and to ask \u201cwell, what can it do for me?\u201d.<\/span><\/p>\n Airbnb<\/span><\/a> is one of the brands that does this well. It puts its hosts – and their houses – at the heart of its storytelling. It shows people what they can expect and where they can go.<\/span><\/p>\n <\/p>\n By creating authentic content on its channel, A\u200ci\u200cr\u200cb\u200cn\u200cb\u200c creates a feeling of trust with its users. Much of its content is user-generated, allowing for a sense of community and more interaction on posts.\u00a0<\/span><\/p>\nBrands can use Instagram to create Instaration<\/b><\/h3>\n
1. Create a connection with authenticity.<\/b><\/h3>\n
2. Tell your customer\u2019s story, not your product\u2019s.<\/b><\/h3>\n