{"id":12803,"date":"2019-09-27T11:51:25","date_gmt":"2019-09-27T11:51:25","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=12803"},"modified":"2023-08-23T21:40:06","modified_gmt":"2023-08-23T21:40:06","slug":"follow-best-practice-to-stay-on-top-of-regulations","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/follow-best-practice-to-stay-on-top-of-regulations","title":{"rendered":"Follow best practice to stay on top of regulations"},"content":{"rendered":"
There\u2019s now a thriving e-cigarette industry – one which <\/span>was <\/span><\/i>expected to be worth <\/span>USD 18.16 billion<\/span><\/a> by 2024 (this figure is now in question) and one which has been much less regulated from an advertising point of view than its \u201cpredecessor\u201d tobacco.\u00a0<\/span><\/p>\n Inventors and organisation were exploring the possibility of e-cigarettes for decades before the first e-cigarette was successfully invented and introduced to the market. Chinese inventor, Hon Lik, <\/span>invented the e-cigarette<\/span><\/a> in 2003 after his father died of lung cancer. E-cigarettes made it to Europe in 2006 and were introduced to the US shortly afterwards.<\/span><\/p>\n In the years since its introduction, there\u2019s been much international debate and research into vaping\u2019s risks and the role it should fulfil. Should it be presented as an aide to stop people from smoking? Or, is it being used to attract people who wouldn\u2019t usually consider smoking, but who see vaping as harmless?<\/span><\/p>\n There continues to be controversy around vaping and its possible health risks and therefore how it\u2019s promoted. In the UK, scientists have found that vaping could cause <\/span>heart damage<\/span><\/a>. While in the US, a \u201c<\/span>severe lung illness<\/span><\/a>\u201d with hundreds of reported cases and some deaths, has been linked to vaping. President Trump has even proposed a <\/span>ban<\/span><\/a> on flavours used in e-cigarettes.\u00a0<\/span><\/p>\n Regulators always have to catch-up to new technology and industries as they develop. An inventor may design something for a specific purpose, but once people get their hands on it, they often find new ways to use the technology. Or they devise ways in which they can make the most profit out of it. It\u2019s a big issue when regulating something like vaping, which doesn\u2019t fit neatly into existing categories.<\/span><\/p>\n From the get go, vape companies have had to comply with regulations around advertising and influencer marketing. Regulators will now be watching how vape companies work with influencers, and how they advertise their products, to assess whether advertising regulations need to change to adapt to the new industry.\u00a0<\/span><\/p>\nRegulators are playing catch-up<\/b><\/h3>\n