{"id":12954,"date":"2019-11-26T11:29:54","date_gmt":"2019-11-26T11:29:54","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=12954"},"modified":"2019-11-26T11:32:05","modified_gmt":"2019-11-26T11:32:05","slug":"ageism-in-advertising-our-industry-needs-to-reflect-the-people-its-trying-to-engage","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/ageism-in-advertising-our-industry-needs-to-reflect-the-people-its-trying-to-engage","title":{"rendered":"Ageism in advertising: Our industry needs to reflect the people it’s trying to engage"},"content":{"rendered":"
The study – which analyzed images posted online and on social media by brands or thought leaders – noted that 46% of US adults are over 50, but only 15% of images show adults of that age. Only 13% show people aged over 50 in a work setting – even though they make up 30% of the workforce. Only 5% show people interacting with technology, even though the 50+ market is worth $84 billion in tech spending by 2030. The list goes on.\u00a0<\/span><\/p>\n So it\u2019s not a great surprise to read that, according to a study by <\/span>Digiday<\/span><\/a>, 43% of people who work in advertising with more than 15 years of experience have felt discriminated against based on their age. Forty is old in advertising years.\u00a0<\/span><\/p>\n Are those two things connected? You bet they are. How can an industry staffed almost exclusively by people in their 20s and 30s be expected to create campaigns that ring true for someone two or three times their age? Of course they resort to stereotypes. What else do they know?<\/span><\/p>\nConnecting with older audiences\u00a0<\/i><\/b><\/h3>\n
Diversity includes age\u00a0<\/i><\/b><\/h3>\n