{"id":13049,"date":"2019-12-05T08:51:28","date_gmt":"2019-12-05T08:51:28","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=13049"},"modified":"2019-12-05T08:51:28","modified_gmt":"2019-12-05T08:51:28","slug":"millennials-and-video-sharing-whats-the-attraction","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/millennials-and-video-sharing-whats-the-attraction","title":{"rendered":"Millennials and video sharing: What’s the attraction?"},"content":{"rendered":"
They spend most of their time on smartphones and will be at the front of the queue for the next big mobile and social media craze. The most recent popular trend being video sharing.\u00a0<\/span><\/p>\n Snapchat<\/span><\/a> entered the scene in 2011 and whilst it started off as just a photo sharing app, it added a new feature allowing users to send 10 second videos in 2012. With 50 million users sending snaps each day, it then went one step further and added a stories feature, allowing people to add photos and videos to a 24-hour story.\u00a0<\/span><\/p>\n Twitter also got creative and introduced <\/span>Vine<\/span><\/a> in 2013 which was very popular and a big craze for millennials. It created a buzz around video content and allowed you to post six second video clips instantly to the platform. It gave its users the chance to experiment, be creative and develop their own story.<\/span><\/p>\n However, when Instagram introduced <\/span>Instagram stories<\/span><\/a> in 2016, it had a negative effect on Snapchat\u2019s usage and engagement rates, and Twitter discounted Vine due to the market becoming so competitive.\u00a0<\/span><\/p>\n Whilst all these platforms have the option of video creation, <\/span>TikTok<\/span><\/a> spotted the gap and entered the market as a video-only app in 2016. It lets users create 15 second videos with music and special effects. It reached 80 million downloads in the US in 2018, 1 billion downloads in February this year and as of July 2018, has many more users than Twitter and Snapchat.<\/span><\/p>\n One platform who wants to keep themselves at the front of video content trend is Instagram, as they are currently trialling a new video feature called <\/span>Reels<\/span><\/a> in a bid to compete with TikTok. Reels is a new format in Instagram stories that gives users access to various video editing tools and music. They can record 15 second videos, speed up or slow down the content and share music across users.<\/span><\/p>\n Users can share Reels to stories or privately in direct messages. This is currently being tested in Brazil and if it takes off, we could be seeing the new feature in Instagram very soon.\u00a0<\/span><\/p>\nPlatforms and Videos<\/i><\/b><\/h3>\n
Instagram are fighting back<\/i><\/b><\/h3>\n
Why is video sharing so popular?<\/i><\/b><\/h3>\n