{"id":13211,"date":"2019-12-18T15:09:24","date_gmt":"2019-12-18T15:09:24","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=13211"},"modified":"2019-12-18T15:24:41","modified_gmt":"2019-12-18T15:24:41","slug":"controversial-christmas-adverts","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/controversial-christmas-adverts","title":{"rendered":"Controversial Christmas adverts"},"content":{"rendered":"
After all the heart warming Christmas ads<\/a>, it\u2019s time for this year\u2019s most controversial. One that got its own parody just weeks after launching, is now a meme, and has featured in countless comedy sketches.<\/span><\/p>\n In an age where everything can be everywhere in seconds, it proves that parody – the humorous remake – is a potent weapon for fast-acting brands.<\/span><\/p>\n You might have seen the controversial new ad from Peloton, where a woman gets one of their exercise bikes for Christmas and goes on a surprisingly emotional fitness ‘journey’. The ad only came out a few weeks ago, but has received many accusations of sexism for its portrayal of the woman receiving the gift. Even affecting the company’s share value.<\/span><\/p>\n <\/a><\/p>\n Actor Ryan Reynolds’ Aviation Gin company wasted no time at all, signing up the ad’s star to feature in their parody ad where she’s consoled by concerned friends with a cocktail (or two). \u2018The Gift That Doesn’t Give Back\u2019 has 4.5m YouTube views, has possibly saved the actor’s career, and no doubt shifted a bottle or two of gin.<\/span><\/p>\n <\/a><\/p>\n This cheeky ad from IKEA was even quicker, when their ad agency spotted that a new $2,145 bag from Balenciaga bore a very striking resemblance to their iconic (and only 99 cent) FRAKTA bag. Their parody gave a list of helpful ways to spot if your bag was ‘real’. Does it rustle? You’ve got the real thing.<\/span><\/p>\n <\/p>\n Back to Christmas and we can’t help but recall ALDI’s response to John Lewis’ Man on the Moon ad, where a young girl sends a gift to a lonely man. The parody made sure to point out the telescope he used to track his surprise delivery cost a fair bit less at ALDI.<\/span><\/p>\nTHE GIFT THAT KEEPS ON GIVING<\/b><\/h3>\n
RIDE ON TIME<\/b><\/h3>\n
BAGS OF CHARM<\/b><\/h3>\n
ALDI AGAIN<\/b><\/h3>\n