{"id":13435,"date":"2020-01-23T12:35:03","date_gmt":"2020-01-23T12:35:03","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=13435"},"modified":"2020-01-23T14:09:08","modified_gmt":"2020-01-23T14:09:08","slug":"instagram-is-changing-in-2020","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/instagram-is-changing-in-2020","title":{"rendered":"Instagram is changing in 2020"},"content":{"rendered":"
New competitors regularly coming in to keep the dominant apps and sites on their toes. As users, our expectations and demands are also always developing.<\/span><\/p>\n Users want attractive, easy to navigate apps and sites. But they also want to have an enjoyable experience while using them. People who find that using the app puts too much pressure on them, damages their mental health or acts as a venue for cyberbullying, are unlikely to spend significant time using the app or social media site. It\u2019s something that social media brands need to address in 2020, and Instagram is already off to a great start.<\/span><\/p>\n In 2019, Instagram announced it was testing hiding like numbers as a way to reduce the pressure on its users. Brands would still be able to see like numbers in their analytics tools, but the regular people using the app wouldn\u2019t be confronted by the like number on their (or other people\u2019s) posts.<\/span><\/p>\n Instagram\u2019s VP of Product <\/span><\/a>recently spoke about the choice, and discussed how the experiment was going. Instagram has become a hot-spot of celebrity influencers with massive followings, and who generate huge engagement numbers. But while this is a good thing for the app, it also discouraged regular users.\u00a0<\/span><\/p>\n People often post, then delete their content because they don\u2019t see anywhere near the numbers they aspire too, and this isn\u2019t good for the user, or the app in the long-term. Instagram needs people to engage, not only passively consume influencer content. If changes weren\u2019t made, soon there would be fewer people for those influencers to influence.<\/span><\/p>\n Instagram needs more time to see the effect of these changes on user behaviour, but it does expect some changes to the way we use the app. Hopefully, more creative content posted by users who feel less anxious about showing their talents now that they aren\u2019t competing with Kylie Jenner and her sisters!<\/span><\/p>\n For brands, this may lead to more engagement, not just with UGC campaigns, but from people who feel more confident commenting on the brand\u2019s posts.<\/span><\/p>\n IGTV, Instagram\u2019s long-form video service, isn\u2019t going anywhere, but Instagram has noted that few people click on the button on their home screen. They access the service in different parts of the app. So Instagram is removing the button from the homescreen to free up space and draw people\u2019s attention to the icons they want and use in that location.<\/span><\/p>\n The Verge <\/span><\/a>reports that Instagram hasn\u2019t had much luck attracting content creators for IGTV, as it doesn\u2019t offer the same \u201crevenue-share opportunities from ads as YouTube\u201d, and it doesn\u2019t attract a vast number of users, but it\u2019s clearly still a service that Instagram wants to keep around.<\/span><\/p>\n It isn\u2019t a huge change, but with more apps always coming on the scene, Instagram needs to continue to offer a streamlined app that\u2019s easy to use and pleasant to look at if it wants to retain its competitive edge – and attract and retain more users, creators, influencers and brands.<\/span><\/p>\nHiding Instagram \u2018like\u2019 numbers to reduce pressure on users<\/b><\/h3>\n
The death of the Instagram IGTV button…but not the service<\/b><\/h3>\n
Restrict will help tackle trolls and bullying<\/b><\/h3>\n