{"id":13513,"date":"2020-01-31T16:16:54","date_gmt":"2020-01-31T16:16:54","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=13513"},"modified":"2020-01-31T16:17:17","modified_gmt":"2020-01-31T16:17:17","slug":"byte-the-new-but-familiar-network","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/byte-the-new-but-familiar-network","title":{"rendered":"Byte: the new, but familiar network"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">There\u2019s a new social platform in town, and it feels familiar, byte. <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It&#8217;s an app for short-form, looping videos \u201cand a new community for people who love them,\u201d according to the company\u2019s Tweet on 25 January.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">dear friends,<\/p>\n<p>today we\u2019re bringing back 6-second looping videos and a new community for people who love them.<\/p>\n<p>it\u2019s called byte and it\u2019s both familiar and new. we hope it\u2019ll resonate with people who feel something\u2019s been missing. <a href=\"https:\/\/t.co\/g5qOIdM8qG\">https:\/\/t.co\/g5qOIdM8qG<\/a><\/p>\n<p>&mdash; byte (@byte_app) <a href=\"https:\/\/twitter.com\/byte_app\/status\/1220863425498185728?ref_src=twsrc%5Etfw\">January 25, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a simple concept &#8211; users can film or upload and share six-second videos which appear on a loop, and get as creative as they like with it.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u201cBut isn\u2019t that Vine,\u201d I hear you say? And wasn\u2019t it killed off by Twitter in 2017? Yes and no. byte is a new creation from Dom Hoffman, one of the people behind Vine, and he\u2019s been working on a revival of the app since 2018. In January 2020, byte opened for business.\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s early days, but if the anecdotal evidence of one of our team members is anything to go by, it\u2019s already proving popular with young social media users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are some problems. byte has been criticised for the amount of spam that\u2019s been appearing in comments, something that Hoffman has addressed in a post to the community &#8211; <\/span><i><span style=\"font-weight: 400;\">\u201c<\/span><\/i><a href=\"https:\/\/community.byte.co\/t\/taking-out-the-garbage\/45720\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Taking out the garbage\u201d<\/span><\/i><\/a><span style=\"font-weight: 400;\"> &#8211;\u00a0 saying byte will ramp up moderation and make it easier to block comments.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">It\u2019s also launched with an official partner programme for creators of content, who can make money from their videos. <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to an interview with TechCrunch, byte will share revenue with content creators, which might stop them building a big following and then moving over to platforms such as YouTube where they can make money (as happens on sites like TikTok). byte is currently gathering feedback and ideas from content creators on ways to work together so precise details aren\u2019t yet known, but expect to hear more soon.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s way too soon to speculate on what take-up will be like, but the ability to monetize could be a big draw for content creators. And if it\u2019s too soon to talk about users, it\u2019s certainly too soon to talk about brand involvement. There is currently no information on brand participation on the site, but as with most apps, if byte attracts users, it\u2019ll attract brands. And if Vine was anything to go by it\u2019ll be the creative brands who win here.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So for now, this is one to watch. We\u2019ll update as we know more.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a new social platform in town, and it feels familiar, byte. It&#8217;s an app for short-form, looping videos \u201cand a new community for people who love them,\u201d according to the company\u2019s Tweet on 25 January. dear friends, today we\u2019re bringing back 6-second looping videos and a new community for people who love them. it\u2019s&hellip;<\/p>\n","protected":false},"author":20,"featured_media":13519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","transcript_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Byte: the new, but familiar network - The Social Element USA<\/title>\n<meta name=\"description\" content=\"Could the byte app fill the hole that Vine left behind? 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