{"id":13903,"date":"2020-03-03T14:02:09","date_gmt":"2020-03-03T14:02:09","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=13903"},"modified":"2020-03-04T09:22:03","modified_gmt":"2020-03-04T09:22:03","slug":"use-social-media-for-the-customer-experience","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/use-social-media-for-the-customer-experience","title":{"rendered":"Use social media for the customer experience"},"content":{"rendered":"
Social offers customers a quick and convenient way to get in touch with brands and get their problems noticed and resolved as soon as possible. It also offers them accountability. On social, there\u2019s nowhere for the brand to hide – if they fail the customer, everyone gets to see it live.<\/span><\/p>\n They can also use social media more generally to enhance customer experience.<\/span><\/p>\n <\/p>\n <\/p>\n Spotify uses its main Twitter account (and, infrequently, Facebook) to do things like let people know about new playlists it\u2019s created for them:<\/span><\/p>\n <\/p>\n Spotify uses data to produce its ad campaigns, and the vast amount of information at its disposal also helps it know what sort of playlists to compile for listeners.\u00a0<\/span><\/p>\n By knowing what its subscribers actually listen to, Spotify can curate content that makes it easier for people to find what they want to listen to. It also helps it create engaging social media content.<\/span><\/p>\n <\/p>\n <\/p>\n There are now quite a few retailers, like Wayfair, that use Instagram to make it easier for customers to shop straight from the app. Wayfair shows the items in settings where they\u2019d be used, allowing customers to picture how the product would look in their homes.<\/span><\/p>\nHow are brands providing a great customer experience on social media?<\/b><\/h3>\n
1. They\u2019re using data-driven insights<\/b><\/h4>\n
2. They\u2019re using social to make shopping easier<\/b><\/h4>\n
\n