{"id":13903,"date":"2020-03-03T14:02:09","date_gmt":"2020-03-03T14:02:09","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=13903"},"modified":"2020-03-04T09:22:03","modified_gmt":"2020-03-04T09:22:03","slug":"use-social-media-for-the-customer-experience","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/use-social-media-for-the-customer-experience","title":{"rendered":"Use social media for the customer experience"},"content":{"rendered":"

It\u2019s become so normalised for brands to use social media for customer service that those who don\u2019t do it get noticed – for all the wrong reasons.\u00a0<\/span><\/h2>\n

Social offers customers a quick and convenient way to get in touch with brands and get their problems noticed and resolved as soon as possible. It also offers them accountability. On social, there\u2019s nowhere for the brand to hide – if they fail the customer, everyone gets to see it live.<\/span><\/p>\n

They can also use social media more generally to enhance customer experience.<\/span><\/p>\n

How are brands providing a great customer experience on social media?<\/b><\/h3>\n

 <\/p>\n

1. They\u2019re using data-driven insights<\/b><\/h4>\n

 <\/p>\n

Spotify uses its main Twitter account (and, infrequently, Facebook) to do things like let people know about new playlists it\u2019s created for them:<\/span><\/p>\n

\"Spotify\"<\/p>\n

Spotify uses data to produce its ad campaigns, and the vast amount of information at its disposal also helps it know what sort of playlists to compile for listeners.\u00a0<\/span><\/p>\n

By knowing what its subscribers actually listen to, Spotify can curate content that makes it easier for people to find what they want to listen to. It also helps it create engaging social media content.<\/span><\/p>\n

 <\/p>\n

2. They\u2019re using social to make shopping easier<\/b><\/h4>\n

 <\/p>\n

There are now quite a few retailers, like Wayfair, that use Instagram to make it easier for customers to shop straight from the app. Wayfair shows the items in settings where they\u2019d be used, allowing customers to picture how the product would look in their homes.<\/span><\/p>\n

\n
<\/p>\n
\n
<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
<\/div>\n
<\/path><\/g><\/g><\/g><\/svg><\/div>\n
\n
View this post on Instagram<\/div>\n<\/div>\n
<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n

<\/a> <\/p>\n

We'd like one Sibylla Credenza Desk too, s'il vous plait. And a croissant while you're at it. Shop via link in bio. ?: @athomewitholivia #WayfairAtHome<\/a><\/p>\n

A post shared by Wayfair<\/a> (@wayfair) on