{"id":14535,"date":"2020-04-17T10:07:47","date_gmt":"2020-04-17T10:07:47","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=14535"},"modified":"2020-04-17T10:09:29","modified_gmt":"2020-04-17T10:09:29","slug":"changing-your-communications-approach-during-a-crisis","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/changing-your-communications-approach-during-a-crisis","title":{"rendered":"Changing your communications approach during a crisis"},"content":{"rendered":"\n
Content calendars, creative briefs and advertising budgets are being ripped apart during the coronavirus pandemic as brands rethink their content and marketing messages to make sure it is appropriate. While the temptation would be to pull all advertising and not respond to your audience, this is the critical time when your audience needs to hear from you to protect the image and long-term future of the company.<\/p>\n\n\n\n
For some companies, such as travel, hospitality and the automotive industry, any content to encourage people to buy is not going to work at the moment. That is the last thing on people\u2019s minds, as much as we\u2019d love the distraction of planning a break when all of this is over. <\/h4>\n\n\n\n