{"id":14980,"date":"2020-06-16T10:57:42","date_gmt":"2020-06-16T10:57:42","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=14980"},"modified":"2020-06-16T10:57:44","modified_gmt":"2020-06-16T10:57:44","slug":"making-great-work-now-the-talent-and-tech-is-out-there","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/making-great-work-now-the-talent-and-tech-is-out-there","title":{"rendered":"Making great work now. The talent (and tech) is out there"},"content":{"rendered":"\n
As lockdowns ease globally, brands will want to get back to the business of selling.<\/p>\n\n\n\n
But what world are they returning to, and how can any brand message not acknowledge it?<\/p>\n\n\n\n
Right now, editors are doing amazing things from home using existing footage.<\/p>\n\n\n\n
Irish TV Station TG4 made this cheeky ad<\/a> to promote its re-runs of classic football matches.\u00a0<\/p>\n\n\n\n In it, they imagined their heroic run in the 1990 FIFA World Cup didn\u2019t end in the semi-finals by editing the footage to make Italian Salvatore Schillaci miss his last minute goal. This could become an entire genre itself.<\/p>\n\n\n\n Directors are just as creative. This new series of ads from Skoda<\/a> were made from home without a real car in sight. It suggests we\u2019ll see the inside of many more ad-makers\u2019 homes.<\/p>\n\n\n\n Stirring voice overs can be recorded from anywhere with the right equipment.<\/p>\n\n\n\n Nike (with the slight advantage of having access to NBA superstar LeBron James) made this inspirational piece<\/a> using only archive footage.\u00a0<\/p>\n\n\n\n There is also an army of content makers finding their voice around the world.<\/p>\n\n\n\n KFC\u2019s latest ad<\/a> uses user generated content to not only make up the content, but highlight just how important the brand is to its fans.<\/p>\n\n\n\n Sport England made this upbeat ad<\/a> to inspire people to work out at home. Made entirely from footage shot by real people, they added a motivational soundtrack and message to deliver an ad that at the very least will make you tap your foot. Every little helps.<\/p>\n\n\n\n With traditional media trying to work out a new normal, the steady supply of new content we\u2019ve come to expect from platforms like Netflix will no doubt slow down.<\/p>\n\n\n\n But when it comes to making ads, iPhone 11s are good enough to capture high quality footage.<\/p>\n\n\n\n You can even brief your stars remotely so they can shoot it themselves. Farmers Insurance in the US did this – getting golfer Rickie Fowler to shoot this series of ads<\/a> all by himself.<\/p>\n\n\n\n Bacardi has used WhatsApp<\/a> to connect people at home with out of work bartenders. Graphic designers can help you imagine what your business will look<\/a> like in the new normal. Or you can use your premises for good, like IKEA who lent a car park<\/a> in Germany to a local mosque for socially-distanced mass prayers, marking the end of Ramadan. Animal rights campaigner Peta even used the computer game Animal Crossing<\/a> to further their cause.<\/p>\n\n\n\nTheir approach was simple. Focus on a truth, and tell a powerful story.<\/h4>\n\n\n\n
Beyond shoots, you can use the many social platforms now available to do something new.\u00a0<\/h4>\n\n\n\n