{"id":15520,"date":"2020-07-31T09:50:06","date_gmt":"2020-07-31T09:50:06","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=15520"},"modified":"2020-07-31T09:50:07","modified_gmt":"2020-07-31T09:50:07","slug":"its-time-to-review-your-tone-of-voice","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/its-time-to-review-your-tone-of-voice","title":{"rendered":"It’s Time To Review Your Tone Of Voice"},"content":{"rendered":"\n
Having worked in publishing, community management and social media and now specialising in communications, I\u2019m well versed in nailing the correct tone voice to convey your message to your audience.<\/p>\n\n\n\n
Over the past few months during COVID and BLM situations, there have been repeated articles that a brand\u2019s tone of voice has to include empathy. But tone of voice is so much more than just being empathetic. <\/h3>\n\n\n\n
Without being genuine, human and authentic, a brand\u2019s so called empathetic messages can come across as cold, unfeeling and false.\u00a0<\/p>\n\n\n\n
Let\u2019s compare two engagement responses.<\/p>\n\n\n\n