{"id":15538,"date":"2020-08-05T09:57:41","date_gmt":"2020-08-05T09:57:41","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=15538"},"modified":"2020-08-05T09:57:42","modified_gmt":"2020-08-05T09:57:42","slug":"should-brands-engage-in-social-activism","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/should-brands-engage-in-social-activism","title":{"rendered":"Should brands engage in social activism?"},"content":{"rendered":"\n
2020 has been a year of intense social activism as people demand long-overdue social changes.<\/p>\n\n\n\n
The last thing brands want is to be accused of exploiting important issues for material gain or kudos.<\/p>\n\n\n\n
Brands don\u2019t exist outside of society. They are affected by social change as much as any other institution. Most of their customers – and employees – feel the effects of major social movements. <\/p>\n\n\n\n
Should brands \u2018go dark\u2019 on certain issues?<\/strong><\/p>\n\n\n\n It doesn\u2019t look great when a brand seemingly ignores the chaos going on around it, continuing to proceed as business as usual while everyone around it is struggling to get the society that we all deserve.<\/p>\n\n\n\n But the engagement must <\/p>\n\n\n\n