{"id":15696,"date":"2020-08-28T13:52:37","date_gmt":"2020-08-28T13:52:37","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=15696"},"modified":"2020-09-07T13:43:20","modified_gmt":"2020-09-07T13:43:20","slug":"ben-jerrys","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/ben-jerrys","title":{"rendered":"Should a brand get involved in political debate? An analysis of Ben & Jerry’s recent criticism of UK immigration policy."},"content":{"rendered":"\n
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Communications and Crisis Director Lisa Barnett analyses the overwhelming and unusual response to Ben and Jerry\u2019s recent criticism of UK immigration policy.<\/h3>\n\n\n\n
When you think of brands that are outspoken and not afraid to share their beliefs and opinions, ice-cream maker Ben & Jerry\u2019s is one that springs to mind. The brand regularly shares its views<\/strong> on diversity and inclusion and climate change. This month’s tweet was not the first time that Ben & Jerry\u2019s UK had talked about the immigration issue. <\/p>\n\n\n\n
The feedback from the Twitter community had never before reached the levels that we saw from the 11 August post<\/strong>, when the brand courted controversy by criticising Priti Patel, Home Secretary, and the immigration issue with the following post<\/a> on Tuesday 11 August.<\/p>\n\n\n\n