{"id":15854,"date":"2020-09-22T11:05:33","date_gmt":"2020-09-22T11:05:33","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=15854"},"modified":"2020-09-22T11:05:37","modified_gmt":"2020-09-22T11:05:37","slug":"social-commerce-cheat-sheet-choosing-the-right-channel","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/social-commerce-cheat-sheet-choosing-the-right-channel","title":{"rendered":"Social commerce cheat sheet: choosing the right channel"},"content":{"rendered":"\n
Launching a new product <\/strong><\/p>\n\n\n\n You can prepare your channels by streamlining and optimising everything against your objective. Want to promote the launch of a new product or range? You can build an onramp towards them by showing behind the scenes footage of development and production, previews and similar. Or maybe you can produce cultural content that highlights why consumers need your new product. <\/p>\n\n\n\n Selling a service rather than a product?<\/strong><\/p>\n\n\n\n Lean in on UGC and stories of customers, provide social proof that people can relate to. The chances are with a longer funnel you’ll need followers to see more content over a longer period of time to get them sold in, or indeed to reduce churn with people who already are customers and follow you. It’s important to build a content strategy that delivers against the business objectives the individual channels have been aligned to.<\/p>\n\n\n\n Facebook is fairly straight forward. You can display and sell products on Facebook, allowing people to browse and you can even customise your shop. An added feature is you can send people to your website from the Facebook shop to help them complete their purchase.<\/p>\n\n\n\n Instagram requires that an account first gets approved. Once that\u2019s taken care of, you can feature products in posts and stories. This is a massive improvement over the \u201cSee link in profile\u201d method, where brands use their profile link to link to a catalog of sorts. <\/p>\n\n\n\n We\u2019d still recommend using a tool like Linktree or Shorby to create a customizable landing page. We love Shorby as it allows marketers to add their Facebook pixel to this landing page, which means they can create a custom audience they can later retarget.<\/p>\n\n\n\n If you have more than 10,000 subscribers, your YouTube channel may be eligible for a merch shelf – which is an area where you can showcase up to 12 items under your videos. This is customisable per video, but you are limited in the number of items you can stock.<\/p>\n\n\n\n Snapchat stepped up dynamic product adverts just when the Instagram market had crowded out and the CPM was starting to creep up and hurt return-on-investment.<\/p>\n\n\n\n Some direct-to-consumer businesses and brands have started to shuffle spend over towards Snapchat due to lower costs, yet with a similar click-through rate. <\/p>\n\n\n\n Brands can add links in your stories to go through to product pages or other landing sites too, so you can build something very similar to those product ads to use as regular content. <\/p>\n\n\n\nOur social commerce cheat sheet should help you narrow down the platforms and find the best one for your brand.<\/strong><\/h3>\n\n\n\n
Facebook has published an easy guide here<\/a> to give you more details.<\/h4>\n\n\n\n
That method is, however, the perfect way to make that link work for you. <\/h4>\n\n\n\n
Snapchat says that its users are 60% more likely to make an impulse purchase on the platform, so the app has tremendous potential for brands.\u00a0<\/h4>\n\n\n\n