{"id":1622,"date":"2017-02-27T17:32:26","date_gmt":"2017-02-27T17:32:26","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=1622"},"modified":"2022-10-27T16:18:54","modified_gmt":"2022-10-27T16:18:54","slug":"sxsw-2017-taylors-picks","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/sxsw-2017-taylors-picks","title":{"rendered":"SXSW for the Social Media Account Director: 6 Sessions We\u2019re Looking Forward To"},"content":{"rendered":"
As part of our countdown to SXSW Interactive 2017, we’ve asked some of our team members to share what they’re looking forward to the most.<\/em><\/strong> March 11, 9.30am<\/a> March 11, 9.30am<\/a> March 11, 11am<\/a> March 11, 3.30pm<\/a>
\nHipsters, mustache combs, and Texas heat, oh my! It\u2019s time once again for SXSW, and we at The Social Element couldn\u2019t be more excited to be in the middle of the action.
\nWe go for the taco trucks and margaritas, of course, but we\u2019ll also be reporting live on the amazing conferences, lessons for marketers, and will keep you up to date on the trends that will define our industry in the coming year.
\nBelow you\u2019ll find my picks of some of the most interesting sounding and relevant talks and events at this year’s SXSW Interactive.<\/p>\nTalk to the Brand: Bots & the Chatty Marketer<\/h3>\n
\nAs more and more marketers take advantage of mobile messaging platforms as a key component of their sales and customer service pipelines, the question has to be asked: Do bots have a role to play? Does that role fundamentally change the relationship between the consumer and the brand?
\nThis talk will delve into just such questions, and will touch on important and influential topics in our industry including AI and machine learning.<\/p>\nEnthusiasm vs. Influence: The Power of Community<\/h3>\n
\nAlright, alright, I get it. Talking about the power of community in 2017 may seem trite, but just think about all of the times you\u2019ve walked into meetings and had to justify, whether to the C-Suite or a well-meaning but ill-informed colleague, exactly why a strong community is important. I\u2019m excited about this talk because it reminds us all to get back to the nitty gritty of our communities, and to not forget the basics of treating your influencers (and community members in general) well.<\/p>\nThe Moral Code of Pay-To-Play Marketing<\/h3>\n
\nI\u2019m personally very excited about this talk. The tagline for the discussion is, \u201cIn the end, are consumers ultimately paying the price?\u201d \u2013 a bit heavy on the drama, maybe, but a very good talking point.
\nWhat is the moral code of sponsored content? We as marketers and community managers tend to get so caught up in if we can market in a new way that we often forget to talk about if we should execute a certain paid marketing plan.
\nAll in all, this talk promises to help keep us honest.<\/p>\nIs Authenticity in Advertising Possible?<\/h3>\n
\nWe\u2019ve all been there. That most recent batch of [insert any social media platform name here] ads feels robotic, overdone, and\u2026 dare I say, clich\u00e9? Haven\u2019t we all asked ourselves what authenticity should be between a brand and its consumers?
\nThis talk will not only delve into how to be authentic in your content, but how to base your content on your targeted audiences. The organizers will also be discussing how to \u201cbe authentic with your data.\u201d which might serve as a good reminder for some and something I’m hoping to use in my work.<\/p>\nSocial Video and the Future of Consumption<\/h3>\n