{"id":16811,"date":"2021-10-12T15:43:02","date_gmt":"2021-10-12T15:43:02","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=16811"},"modified":"2021-10-12T15:43:02","modified_gmt":"2021-10-12T15:43:02","slug":"key-learnings-for-finance-brands-to-take-to-2021","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/key-learnings-for-finance-brands-to-take-to-2021","title":{"rendered":"Key learnings for finance brands to take to 2021"},"content":{"rendered":"\n
2020 certainly throw every business in at the deep end<\/strong> \u2013 and in terms of communication, we saw both sinkers and swimmers across the board. If finance companies have learned anything from 2020, it\u2019s that being able to respond quickly to any form of crisis should be their top priority going into a new year.<\/p>\n\n\n\n Over the past several months, it\u2019s been critical for brands to respond to the rapid change in circumstance and consumer behaviours, and offer solutions in the hour of need. It has emphasised the need for close contact with the customer, but also for empathy in how the brand speaks to them: in a year where nobody has been sure which way is up, understanding and humanity have demonstrated their importance in brand comms.<\/p>\n\n\n\n