{"id":16865,"date":"2021-02-10T15:10:55","date_gmt":"2021-02-10T15:10:55","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/social-commerce-how-to-get-your-brand-on-board"},"modified":"2021-02-10T15:10:55","modified_gmt":"2021-02-10T15:10:55","slug":"social-commerce-how-to-get-your-brand-on-board","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/social-commerce-how-to-get-your-brand-on-board","title":{"rendered":"Social Commerce: How to Get Your Brand On Board"},"content":{"rendered":"\n
If you sell physical products, you\u2019ve probably toyed with the idea of incorporating social commerce into your marketing mix.<\/strong> The monetary rewards of social shopping need little explanation: in 2019, social commerce sales in the United States were estimated at 22 billion dollars<\/a>.<\/p>\n\n\n\n By providing users with a built-in shopping experience, social commerce closes the gap between product discovery and purchase, driving more sales for your product. And seeing that more and more platforms continue to add shopping capabilities (including Pinterest<\/a> and TikTok, to name a few), it\u2019s safe to say that social commerce will only continue to grow in prominence.<\/p>\n\n\n\n So how can forward-thinking brands incorporate social commerce into their social media strategy? We recommend that brands take a high-level perspective, staying true to their values and think of how social commerce can align with their audience. <\/p>\n\n\n\n The most successful brands use social media to build and strengthen bonds with their customers. Whether it\u2019s using Stories to show a behind-the-scenes look into your product design process or going Live to host a fitness class, brands should use the tools at their disposal to build an authentic relationship with their end users. <\/p>\n\n\n\n Social commerce is no different. In order to leverage social shopping to its full potential, brands need to think about why their followers follow them in the first place. Is it to get fashion inspiration? Or to connect with like-minded members of a niche community? Social commerce should complete the picture when it comes to fulfilling your followers\u2019 psychological, social, and emotional needs, rather than add to the noise. <\/p>\n\n\n\n For instance, if your followers are already loving the fitness inspo you share, then simply add value by telling them which shoes the instructor is wearing. Do your fans engage with your beauty tutorials? Make it easy for them to shop the look through the platform.<\/p>\n\n\n\n Video is the new frontier when it comes to social shopping. Whether through long-form videos like IGTV or ephemeral Stories, shoppable video content offers a seamless product discovery experience. Video content is naturally captivating, inviting users to stop scrolling, watch, and engage. It\u2019s the perfect medium to highlight your beautiful products through visual storytelling. <\/p>\n\n\n\nKeep the Customer Journey in Mind<\/strong><\/h2>\n\n\n\n
Embrace Video Shopping <\/strong><\/h2>\n\n\n\n