Part of our service to brands is helping them to manage their reputations on social media, including managing and moderating communities and social media pages. <\/p>\n\n\n\n
When you\u2019re managing a community or social media page, you can sometimes be exposed to inappropriate, abusive or even illegal content. That can take its toll, without the right care and support. <\/p>\n\n\n\n
We have an amazing full time psychology and wellness expert<\/strong>, Chatelle Jeram, on our team, and we\u2019ve worked together to develop a wellbeing programme which we run both for our own teams and for client teams, to help them deal with the tougher side of their jobs.\u00a0<\/p>\n\n\n\n Moderators, for example, perform an essential role in a digital world. They make sure that the content appearing on a brand\u2019s page is age-appropriate, complies with local laws, and doesn\u2019t break the terms of a brand\u2019s community. Sometimes, that means facing hate speech, abusive language or threats, and occasionally distressing messages or images. <\/p>\n\n\n\n Teams who manage a community or social media page for a brand will, from time to time, have to deal with people who can be abusive<\/strong> because they don\u2019t agree with the brand\u2019s stand on issues such as LGBTQ+ rights, political viewpoints or even product changes.\u00a0<\/p>\n\n\n\n It\u2019s important that they are all able to distance themselves from that, and not carry the burden of things they have encountered at work. That\u2019s particularly true when you work from home – you want to be able to create distance between your work life and your home life. <\/p>\n\n\n\n We\u2019ve created a \u2018gold standard\u2019 programme that is designed to support our teams, which includes: <\/p>\n\n\n\n We\u2019ve created the programme to be flexible enough to adapt to what team members are comfortable with – as the goal is to find out what works best for them individually.\u00a0<\/p>\n\n\n\n As debates become more polarised on social media, and more people working in online communities or brand\u2019s social media pages are exposed to negative content online, it\u2019s even more important for both brands and their agencies to prioritise their teams\u2019 wellbeing to enable them to cope effectively.<\/p>\n","protected":false},"excerpt":{"rendered":" Part of our service to brands is helping them to manage their reputations on social media, including managing and moderating communities and social media pages. To do that effectively, we have to look after our team\u2019s mental wellbeing.\u00a0 When you\u2019re managing a community or social media page, you can sometimes be exposed to inappropriate, abusive…<\/p>\n","protected":false},"author":59,"featured_media":16939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","transcript_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[283],"tags":[105,287],"yoast_head":"\nThe programme has helped us – and our clients – learn more about how to help our teams manage their mental wellness, and equip them to deal with some of the more difficult things they encounter at work. <\/h3>\n\n\n\n