{"id":17067,"date":"2021-04-27T13:17:08","date_gmt":"2021-04-27T13:17:08","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/it-can-take-bravery-to-adopt-a-customer-first-strategy-and-it-starts-with-listening"},"modified":"2021-04-27T13:17:08","modified_gmt":"2021-04-27T13:17:08","slug":"it-can-take-bravery-to-adopt-a-customer-first-strategy-and-it-starts-with-listening","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/it-can-take-bravery-to-adopt-a-customer-first-strategy-and-it-starts-with-listening","title":{"rendered":"It can take bravery to adopt a customer-first strategy – and it starts with listening"},"content":{"rendered":"\n

Our Chief People Officer Wendy and I recently had a really interesting chat with Experian\u2019s Julie Doleman for our Genuine Humans podcast<\/a>.<\/strong> I always love talking to Julie, and our conversation made me think about how important customer-first thinking is to all types of businesses, and how listening to what customers want can throw up business opportunities that you may not have thought of before. <\/p>\n\n\n\n

Customer-first thinking requires brands to understand what their customers want and how they can provide it. <\/h3>\n\n\n\n

If you\u2019re really close to your customers, you can innovate and design products or services that help them achieve their goals. For some organisations, this can mean a complete redesign of their culture.<\/p>\n\n\n\n

Experian is a great example of this.<\/strong> Julie told us how consumers used to see Experian as quite an intimidating force in their lives – credit checks could be seen as a barrier to getting what they wanted (like a mortgage or a car loan). But by working with people to access, understand and improve their credit scores, Experian started to become something that people could see as helpful, empathetic and that would actively help them reach their goals if they engaged with their own data.<\/p>\n\n\n\n

I love the idea that you can really change how a business is viewed, by connecting people to your brand, and listening to what people really want (and how you can help them get it). <\/p>\n\n\n\n

That\u2019s the heart of what we\u2019re all about at The Social Element – creating genuine human connections between brands and the people who buy from them – and so it really struck a chord. <\/h4>\n\n\n\n

There are a few things that really help brands take this approach, and it all starts with listening. <\/h2>\n\n\n\n