{"id":17071,"date":"2021-05-12T12:43:02","date_gmt":"2021-05-12T12:43:02","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/future-of-audio-social-media"},"modified":"2021-05-12T12:43:02","modified_gmt":"2021-05-12T12:43:02","slug":"future-of-audio-social-media","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/future-of-audio-social-media","title":{"rendered":"The Future of Audio Social Media"},"content":{"rendered":"\n
Audio-based social media answered the call for a pandemic-induced desire for authentic connection while avoiding screen fatigue.<\/strong> Clubhouse\u2019s amazing growth comes to mind, and so does the way in which Twitter and Facebook are following suit. Does audio have a future post-pandemic, or will it die off once we\u2019re able to talk and listen in person?\u00a0\u00a0<\/p>\n\n\n\n Clubhouse chat rooms have been compared to a cocktail party: an open space where you can participate in spontaneous conversation and leave whenever you want. Each room has moderators, who almost act as a panel of experts who get to decide who gets to join them \u201con stage.\u201d <\/p>\n\n\n\n Depending on the room, you can pitch to an investor, network with industry peers, or just chat over a common hobby. The potential for serendipitous run-ins, coupled with an invite-only structure, make social audio apps like Clubhouse the perfect FOMO-generator. <\/p>\n\n\n\n Audio platforms offer a great opportunity for brands to authentically engage with your audience. Brands can host conversations that are educational, entertaining, or otherwise valuable to your target audience. For example, a sustainable fashion brand may host a talk educating participants about the effects of fast fashion. <\/p>\n\n\n\n Audio social media platforms seem to meet the ages-old collective desire for social media to be open and democratic. Decentralization has its appeal in a range of areas, from crypto to social. Unlike podcasts or livestreams, social audio platforms are less of a monologue and more of an open conversation. Voice chats in a group feel oddly intimate, even if you\u2019re in a chatroom full of strangers. In a social media world where platforms are increasingly pay to play, audio social media platforms give users a more democratic way to have their voice heard. <\/p>\n\n\n\n Audio platforms offer the perfect way for brands to not simply talk at their audience, but listen to their ideas, feedback, and values. These insights can be invaluable for creating content that truly resonates with your audience. <\/p>\n\n\n\n Audio social networks may eventually give brands the opportunity to test audio-based ad formats on their platforms. <\/p>\n\n\n\n Similar to how ads play on streaming radio and podcasts, brands would have the opportunity to \u201csponsor\u201d various chats. Audio advertising would likely happen within individual chat rooms – either a brand representative or host would give a short commercial at the beginning, middle, and\/or end of a talk.<\/p>\n\n\n\n Social audio platforms tend to attract niche groups ranging from astrology aficionados to side hustlers, making it the perfect opportunity for brands to get directly in front of their target audience, in audio form.<\/p>\n\n\n\n Despite its intent to foster democratic, peaceful communication, social audio platforms have already raised flags from early adopters.<\/p>\n\n\n\nThe appeal of jumping into serendipitous conversation<\/h2>\n\n\n\n
Democratic, decentralized, and intimate<\/h2>\n\n\n\n
The potential for advertising<\/h2>\n\n\n\n
Red flags in the audio world<\/h2>\n\n\n\n
Safety and moderation<\/h3>\n\n\n\n