{"id":17385,"date":"2021-09-17T10:59:21","date_gmt":"2021-09-17T10:59:21","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/brand-on-twitter-spaces"},"modified":"2021-09-17T10:59:21","modified_gmt":"2021-09-17T10:59:21","slug":"brand-on-twitter-spaces","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/brand-on-twitter-spaces","title":{"rendered":"Should your brand be on Twitter Spaces?"},"content":{"rendered":"\n
Back in May, Twitter allowed people with over 600 followers to host a session<\/a> on Spaces.<\/strong> Twitter announced Spaces back in December 2020, and since then, the platform has been working on updates to make the feature more appealing, including the rollout of Ticketed Spaces.\u00a0<\/p>\n\n\n\n Is now the time to make Spaces part of your social media strategy? Here\u2019s the rundown. <\/p>\n\n\n\n Spaces is essentially Twitter\u2019s answer to Clubhouse (Twitter reportedly offered to buy Clubhouse<\/a> for a reported $4bn, but discussions stalled). Twitter Users with more than 600 followers can start a live Space – this will make the person the host of the session (you can have up to two co-hosts), and up to 13 people can speak. Hosts can also schedule Spaces for later.<\/p>\n\n\n\n Anyone can listen in to a Space (unless the host has the person\u2019s Twitter account blocked), but only the host has permission to make someone else a speaker in the Space. Full features are currently mobile-only, and there\u2019s no live chat feature or option to replay the session<\/a> (although Twitter is working on this and developing live chat rules).<\/p>\n\n\n\n Ticketed Spaces<\/a>, which Twitter is rolling out now, allows hosts to monetise Spaces by selling access to the talks. August also saw Twitter tweak the app to show users when people they follow are attending a Space<\/a>.<\/p>\n\n\n\n It\u2019s early days for Spaces, and Twitter users can be reluctant to embrace new features (think Fleets). But there\u2019s potential for it to work well for brands which have the right kind of content (think almost like live radio). For example, the Financial Times uses Spaces to discuss the financial markets in its \u2018Markets Live<\/a>\u2019 conversations. It\u2019s a natural fit – it’s conversational, doesn\u2019t need video, it\u2019s live, and it needs more depth than a written post. <\/p>\n\n\n\n In a completely different market, K-Pop is doing well on Spaces, with artists hosting Spaces to interact with fans (earlier this year, Twitter revealed that out of the five most listened to Spaces<\/a>, three were hosted by K-Pop accounts). <\/p>\n\n\n\nWhat is Twitter Spaces?<\/strong><\/h2>\n\n\n\n
Currently, Spaces are live events and public. <\/h3>\n\n\n\n
What does well on Spaces?<\/strong><\/h2>\n\n\n\n
Spaces does still have an ephemeral feel to it, which is why currently, live content works well. <\/h3>\n\n\n\n