{"id":17440,"date":"2022-04-14T10:46:09","date_gmt":"2022-04-14T10:46:09","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/live-streaming-e-commerce"},"modified":"2022-04-14T10:46:09","modified_gmt":"2022-04-14T10:46:09","slug":"live-streaming-e-commerce","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/live-streaming-e-commerce","title":{"rendered":"Live Streaming Is Shaping E-Commerce"},"content":{"rendered":"\n

Live streaming<\/a> and e-commerce exploded during the pandemic.<\/strong> They gave us ease, efficiency and entertainment when we needed it most. But put the two together and they become a force to be reckoned with.\u00a0<\/p>\n\n\n\n

Live stream selling<\/a> and one click buying is the future of e-commerce. It opens the door for your brand to build deeper connections with your audience, show something new and creative and deliver your products\/service right to your customer. Asian marketers are already reaping in the success of it. There\u2019s no reason why it can\u2019t work for Western marketers. <\/p>\n\n\n\n

Just how Profitable is Live Streaming?<\/h2>\n\n\n\n

Very. Live stream in Asia is estimated to be a 281 billion <\/a>dollar market by 2023 with 60% social commerce. Asian platforms were built to support live stream one click buying with stickers and emojis, and consumers are able to buy anything from consulting to cabbage. During the Pandemic on Taoboa Live<\/a>, an Asian live stream platform, farmers<\/a> used livestreaming to sell their produce directly to consumers, department store beauty reps began channels to sell products, and the list goes on. <\/p>\n\n\n\n

How powerful can this actually be? Well let\u2019s consider Kim Kardashian<\/a> selling out her entire line of perfume in minutes. She reached 13 million viewers on a Chinese live stream platform, without even leaving her room at the Ritz. Taobao Live offered Chinese viewers and retailers a lifeline during the Pandemic. <\/p>\n\n\n\n

Why Live Streaming is Popular in Asia, and not in The West, until Now<\/h3>\n\n\n\n

Historically western audiences have distrusted a one click buy- until the pandemic. As consumers have become more open to purchasing through digital and social media platforms, there\u2019s been new ways for them to buy. Long form video content arrived in a climate where brands and buyers needed to connect in another way. Outside of television channels such as QVC and Home Shopping Network, there was no frictionless connection between ecommerce and video, until platforms started recognizing demand for instant buying. <\/p>\n\n\n\n

Western brands looking to connect and follow China\u2019s lead are testing their own channels, events, and productions, especially in beauty and fashion, and showing real revenue gains.<\/p>\n\n\n\n