{"id":1745,"date":"2017-03-08T20:35:59","date_gmt":"2017-03-08T20:35:59","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=1745"},"modified":"2017-03-08T20:35:59","modified_gmt":"2017-03-08T20:35:59","slug":"virtual-reality-food-trucks-essence-sxsw","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/virtual-reality-food-trucks-essence-sxsw","title":{"rendered":"Virtual Reality and Food Trucks: the Essence of SXSW"},"content":{"rendered":"<figure id=\"attachment_1748\" aria-describedby=\"caption-attachment-1748\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-1748 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/thesocialelement.agency\/us\/wp-content\/uploads\/sites\/2\/2017\/03\/tamara-vrsxsw.jpg\" alt=\"Tamara experiencing VR at SXSW\" width=\"600\" height=\"388\" data-sizes=\"auto\" data-srcset=\"https:\/\/thesocialelement.agency\/us\/wp-content\/uploads\/sites\/2\/2017\/03\/tamara-vrsxsw.jpg 600w, https:\/\/thesocialelement.agency\/us\/wp-content\/uploads\/sites\/2\/2017\/03\/tamara-vrsxsw-320x207.jpg 320w, https:\/\/thesocialelement.agency\/us\/wp-content\/uploads\/sites\/2\/2017\/03\/tamara-vrsxsw-20x13.jpg 20w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-1748\" class=\"wp-caption-text\">Tamara at SXSW 2016<\/figcaption><\/figure>\nTomorrow I set off for Austin and the mad week of SXSW. Last year I experienced virtual reality at the brilliantly set up Mashable House, which showcases technologies of the future. This year, VR is becoming a reality for many brands. While most of the VR sessions this year seem to be in the gaming track, I\u2019m really interested to see how it\u2019s being used in organisations.<br \/>\nI\u2019m going to try to find time to hang out in the <a href=\"http:\/\/schedule.sxsw.com\/2017\/events\/OE06558\" target=\"_blank\">AMD VR lounge at the JW Marriott<\/a>, and I\u2019m looking forward to hearing from the best of Austin\u2019s VR start-ups who\u2019ll be pitching their wares <a href=\"http:\/\/schedule.sxsw.com\/2017\/events\/PP69295\" target=\"_blank\">in the start-up village<\/a>.<br \/>\nThere are several sessions on using VR for good. In the session <em><a href=\"http:\/\/schedule.sxsw.com\/2017\/events\/PP69335\" target=\"_blank\">Non Profits Get the Keys to the VR Kingdom<\/a>, <\/em>we\u2019ll hear about the impact VR is having on empathy, and how that can be used to positive effect in charity campaigns.<br \/>\n<a href=\"http:\/\/schedule.sxsw.com\/2017\/events\/PP64233\" target=\"_blank\"><em>Four Walls, Using VR to Drive Social Action<\/em><\/a> looks at how VR can be used to expose social injustice, and as a power to solve social problems such as the refugee crisis.<br \/>\nIn the same vein, TechSpace Austin is hosting <em><a href=\"http:\/\/schedule.sxsw.com\/2017\/events\/OE06291\" target=\"_blank\">VR: Community Conservation from the Amazon to Indonesia<\/a>, <\/em>which will use VR to take us on a journey through the Amazon, and into the Bird\u2019s Head Seascape of Indonesia, in a bid to raise awareness of the importance of conservation.<br \/>\nLightening the mood, hat designer Philip Treacy is the inspiration for the bizarre but fun sounding <a href=\"http:\/\/schedule.sxsw.com\/2017\/events\/OE06373\" target=\"_blank\"><em>Spatium, VR Trilogy<\/em> <\/a>which claims: \u201cthe hat becomes architecture where the limitations of the physical world no longer apply, conjuring discovery and wonder.\u201d I have no idea, either \u2013 but it sounds very SXSW.<br \/>\n<a href=\"http:\/\/schedule.sxsw.com\/2017\/events\/PP67543\" target=\"_blank\"><em>Five Use Cases Defining VR and Mixed Reality <\/em><\/a>also addresses the issue of empathy and immersive storytelling, as well as looking at the economic forces and predicting where sales will come. Robert Scoble is a speaker, and he\u2019s always worth listening to.<br \/>\nAnd then there are the food trucks. Austin is known for its great food and the <a href=\"https:\/\/www.sxsw.com\/exhibitions\/southbites\/\">Southbites trailer park<\/a> is a food lover\u2019s heaven. An evening tasting the best that Austin has to offer, followed by a margarita (or two) listening to a live band on Rainey Street is a great way to unwind and reflect on the day\u2019s sessions. If you\u2019re there, connect with me on the SXSW Social app or <a href=\"https:\/\/twitter.com\/Tlittleton\" target=\"_blank\">tweet @Tlittleton<\/a> and I\u2019ll meet you there.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Virtual Reality is opening up really exciting possibilities for brands. Here\u2019s my pick of the VR sessions at SXSW 2017.<\/p>\n","protected":false},"author":1,"featured_media":1748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","transcript_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[2],"tags":[230],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Virtual Reality and Food Trucks: the Essence of SXSW - The Social Element USA<\/title>\n<meta name=\"description\" content=\"Going to SXSW Interactive 2017 to see how brands are harnessing Virtual Reality? 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