{"id":17499,"date":"2021-11-23T12:14:17","date_gmt":"2021-11-23T12:14:17","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/relevant-on-social-media"},"modified":"2021-11-23T12:14:17","modified_gmt":"2021-11-23T12:14:17","slug":"relevant-on-social-media","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/relevant-on-social-media","title":{"rendered":"How to stay relevant on social media"},"content":{"rendered":"\n<p><strong>One question we often get from brands is whether they should be jumping on the latest meme or social media trend to be relevant on social media.<\/strong> Most marketers know that this can be a risky business, and they often find themselves in a position where they have to explain to their colleagues the fine line between what can make your brand cool, and what can make it lame.&nbsp;<\/p>\n\n\n\n<p>Our answer often is that it depends on whether you have a solid strategy behind <em>why<\/em> you\u2019re getting involved, and if you\u2019ve ideally already been treading in those waters. If you really know your audience, get the timing right, and it fits with your brand content and tone of voice, you have a much better chance of hitting the right chord.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">If you want to harness timely content to stay relevant on social media, there are three things to consider:<\/h2>\n\n\n\n<ul><li><strong>What does your audience want? <\/strong>Understanding your audience starts with listening. Social listening tools and insights will help you define their interests, passions and values. Once you have real in-depth knowledge of how they tick, you\u2019ll understand what\u2019s relevant to them.&nbsp;<\/li><\/ul>\n\n\n\n<ul start=\"2\"><li><strong>How will your brand enhance their experience? <\/strong>Think about your brand\u2019s values and your audience\u2019s values. What conversations hit the sweet spot between the two? Whatever you say has to be authentic &#8211; it has to fit with how you behave as a brand &#8211; in order to be credible. Ask if your brand has the cultural capital to get involved in the conversation and what value it will add to the dialogue or the cultural moment.<\/li><\/ul>\n\n\n\n<ul start=\"3\"><li><strong>What can you offer that your competitors can&#8217;t? <\/strong>Are your competitors getting involved in the conversation, and how are people reacting to them? Think about what you can offer that\u2019s different or better.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong><em>Now, let\u2019s look at some of the options for staying relevant.&nbsp;<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Using memes <\/strong><\/h2>\n\n\n\n<p>There are some great examples of brands getting creative with memes to keep themselves relevant on social media, showing their human side and connecting with fans. It can make you seem relatable, and that you understand what makes your community tick.<\/p>\n\n\n\n<p>But it\u2019s easy to spot a brand jumping on a bandwagon. If you get involved too late, or you don\u2019t really get what the meme is about, or you haven\u2019t earned the right to be involved, you could fall flat on your face.&nbsp;<\/p>\n\n\n\n<p>Spend some time understanding its origins, why and how it\u2019s being shared. It&#8217;s easy for the meaning of a meme to get somewhat warped along the way, so sites like <a href=\"https:\/\/knowyourmeme.com\/\">knowyourmeme.com<\/a> can be helpful (either that or suffer the &#8220;how do you do, fellow kids?&#8221; GIFs you\u2019ll get in response to a mis-fire!)<\/p>\n\n\n\n<p>It\u2019s also important to check copyright issues. Are you allowed to use the meme?<\/p>\n\n\n\n<p>If you want inspiration, here are some great examples of brands getting involved.&nbsp;<\/p>\n\n\n\n<p>Twitter\u2019s post plays to the loyalty some people feel towards their favourite social media platform:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\u201cI\u2019m not on Twitter\u201d \ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9<\/p>&mdash; Twitter (@Twitter) <a href=\"https:\/\/twitter.com\/Twitter\/status\/1448007008670650370?ref_src=twsrc%5Etfw\">October 12, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Samsung took a cheeky shot across the bows at its main competitor without mentioning its name (playing to the often intense Android versus Apple debate:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">&quot;Idk I&#39;ll just get a phone that does all the same stuff as last time.&quot; \ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9<\/p>&mdash; Samsung Mobile US (@SamsungMobileUS) <a href=\"https:\/\/twitter.com\/SamsungMobileUS\/status\/1448026446916694030?ref_src=twsrc%5Etfw\">October 12, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>The Sims team knows that one of the main things its players hear is that they\u2019re not real gamers, so this was a great way to show that they\u2019re aware of a common community experience.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">&quot;You&#39;re not a &#39;real gamer&#39; if you play The Sims.&quot; \ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9<\/p>&mdash; The Sims (@TheSims) <a href=\"https:\/\/twitter.com\/TheSims\/status\/1448067847939399683?ref_src=twsrc%5Etfw\">October 12, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Finally, Netflix UK &amp; Ireland (which is always on top of the data and seems to know what its audience is excited about) leapt on the meme to refer to the massively popular Squid Game:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">When he calls you gganbu \ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9\ud83d\udea9<\/p>&mdash; Netflix UK &amp; Ireland (@NetflixUK) <a href=\"https:\/\/twitter.com\/NetflixUK\/status\/1448234616087851008?ref_src=twsrc%5Etfw\">October 13, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Branter<\/strong><\/h2>\n\n\n\n<p>Brands have been replying to each other&#8217;s tweets for years now. When it&#8217;s done well, it can be entertaining; done badly, it\u2019s cringey.&nbsp;<\/p>\n\n\n\n<p>A simple, recent, and utterly efficient example of branter (getting well over 200k total engagements &#8211; as well as more than 100 brands responding) was kick-started by Weetabix before <em>so. many. brands.<\/em> jumped in:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Why should bread have all the fun, when there&#39;s Weetabix? Serving up <a href=\"https:\/\/twitter.com\/HeinzUK?ref_src=twsrc%5Etfw\">@HeinzUK<\/a> Beanz on bix for breakfast with a twist. <a href=\"https:\/\/twitter.com\/hashtag\/ItHasToBeHeinz?src=hash&amp;ref_src=twsrc%5Etfw\">#ItHasToBeHeinz<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/HaveYouHadYourWeetabix?src=hash&amp;ref_src=twsrc%5Etfw\">#HaveYouHadYourWeetabix<\/a> <a href=\"https:\/\/t.co\/R0xq4Plbd0\">pic.twitter.com\/R0xq4Plbd0<\/a><\/p>&mdash; Weetabix (@weetabix) <a href=\"https:\/\/twitter.com\/weetabix\/status\/1359074254789165059?ref_src=twsrc%5Etfw\">February 9, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Some of the best brand responses used a mixture of relatable and on-brand humor to respond to the (frankly disturbing) serving suggestion:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\ud83d\udc8e Rare Achievement Unlocked \ud83d\udc8e<br><br>literally the worst thing we&#39;ve ever seen.<\/p>&mdash; Xbox UK (@xboxuk) <a href=\"https:\/\/twitter.com\/xboxuk\/status\/1359172400898834435?ref_src=twsrc%5Etfw\">February 9, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">You okay hun? DM&#39;s are open if you need to talk \ud83d\udc96<\/p>&mdash; Nando&#39;s (@NandosUK) <a href=\"https:\/\/twitter.com\/NandosUK\/status\/1359140404487192578?ref_src=twsrc%5Etfw\">February 9, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Alexa how do I delete someone else\u2019s tweet<\/p>&mdash; KFC UK (@KFC_UKI) <a href=\"https:\/\/twitter.com\/KFC_UKI\/status\/1359141878621474817?ref_src=twsrc%5Etfw\">February 9, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Us: Pineapple on pizza is the most controversial food ever.<br><br>Weetabix: Hold my spoon.<\/p>&mdash; Domino\u2019s Pizza UK (@Dominos_UK) <a href=\"https:\/\/twitter.com\/Dominos_UK\/status\/1359127250822721536?ref_src=twsrc%5Etfw\">February 9, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Great branter shows the community that you understand and feel comfortable talking in their language. Having two completely different brands chatting can also spark creativity and add a bit of unexpected humor to people\u2019s day.&nbsp;<\/p>\n\n\n\n<p>By keeping branter grounded in the brand\u2019s area of expertise (or at least relatable humor), brands can keep things light and entertaining.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Jumping on a current issue might feel spontaneous, but it should be rooted in <a href=\"https:\/\/thesocialelement.agency\/social-media-services\/social-media-strategy-and-consultancy-upd2020\" target=\"_blank\" rel=\"noreferrer noopener\">strategy<\/a>. While you can\u2019t plan for the trend, you can set guidelines. The deeper your roots into your community, the more you\u2019ll understand how and when to get involved, and to stay relevant.<\/h4>\n\n\n\n<p><a href=\"https:\/\/thesocialelement.agency\/social-media-services\/social-media-strategy-and-consultancy-upd2020\" target=\"_blank\" rel=\"noreferrer noopener\">Let&#8217;s talk strategy!<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One question we often get from brands is whether they should be jumping on the latest meme or social media trend to be relevant on social media. Most marketers know that this can be a risky business, and they often find themselves in a position where they have to explain to their colleagues the fine&hellip;<\/p>\n","protected":false},"author":71,"featured_media":17516,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","transcript_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[24],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to stay relevant on social media - The Social Element USA<\/title>\n<meta name=\"description\" content=\"As a brand, it&#039;s so important to know why you&#039;re getting involved in a certain conversation to make yourself relevant on social media. It&#039;s easy to be spontaneous but It should come from your strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thesocialelement.agency\/us\/relevant-on-social-media\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to stay relevant on social media - The Social Element USA\" \/>\n<meta property=\"og:description\" content=\"As a brand, it&#039;s so important to know why you&#039;re getting involved in a certain conversation to make yourself relevant on social media. 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