{"id":17527,"date":"2021-11-25T15:14:33","date_gmt":"2021-11-25T15:14:33","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/inclusive-language-marketing"},"modified":"2023-09-18T10:41:10","modified_gmt":"2023-09-18T10:41:10","slug":"inclusive-language-marketing","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/inclusive-language-marketing","title":{"rendered":"Inclusive language in your marketing campaigns"},"content":{"rendered":"\r\n

There\u2019s so much terminology in language that we use without thinking, but that excludes people.<\/strong> From calling everyone \u2018guys\u2019 to selling a house with a \u2018master\u2019 bedroom, we at best use language that limits our audience, and at worst reinforce harmful systems.\u00a0We all need to make the efforts to have an inclusive language in our marketing.<\/p>\r\n\r\n\r\n\r\n

If you\u2019re a brand trying to reach a wider audience, inclusive language is a great – and central – strategy.<\/h2>\r\n\r\n\r\n\r\n

It\u2019s not easy to do: it can be hard to deconstruct language which supports binary genders; and marketing has historically used lazy gender stereotypes. Change doesn\u2019t happen overnight, but it must come – consumers are calling for it, and brands are responding.\u00a0<\/p>\r\n\r\n\r\n\r\n

There are some really interesting brands emerging that are designed to be gender-neutral from the outset, challenging the status quo and giving larger brands a push to be more gender inclusive. This is more than a marketing drive; this is about real action. It takes commitment, over the long-term.\u00a0<\/p>\r\n\r\n\r\n\r\n

Brands which have traditionally marketed on binary gender lines may take a while to change their language.<\/h3>\r\n\r\n\r\n\r\n

Even small steps towards more inclusive language can make a real difference over time.\u00a0<\/p>\r\n\r\n\r\n\r\n

The fashion industry is leading on this issue, moving away from gendered stereotypes in marketing, removing gender labels and working with a wider range models or influencers, including trans and non-binary people. Even traditional brands such as M&S<\/a> are moving to be more inclusive, introducing the option for staff members to include their chosen pronouns on name badges.\u00a0<\/p>\r\n\r\n\r\n\r\n

Some notable brands are on a journey towards gender inclusion. Converse is widely celebrated for its support of the LGBTQIA community and works with non-binary and trans influencers (but still categorises shoes in terms of binary genders).\u00a0<\/p>\r\n\r\n\r\n\r\n

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A post shared by Converse (@converse)<\/a><\/p>\r\n<\/div>\r\n<\/blockquote>\r\n