{"id":17532,"date":"2021-11-29T15:08:10","date_gmt":"2021-11-29T15:08:10","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/inclusive-language-marketing-2"},"modified":"2021-11-29T15:08:10","modified_gmt":"2021-11-29T15:08:10","slug":"inclusive-language-in-marketing","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/inclusive-language-in-marketing","title":{"rendered":"Want to perfect your inclusive language in marketing? Here\u2019s how."},"content":{"rendered":"\n

In our last post on inclusive language<\/a>, we looked at examples of brands using gender inclusive language.<\/strong> Now let’s look at how you can approach making your language more inclusive.<\/p>\n\n\n\n

We all tend to use language we\u2019ve grown up with, that\u2019s familiar. But language changes. <\/strong><\/h2>\n\n\n\n

It\u2019s a living, shifting thing. So sometimes the language we use without thinking excludes groups of people from it. We don\u2019t mean it, but if we don\u2019t challenge it, we perpetuate the problem. Language is so powerful – it can confirm harmful stereotypes or appear to legitimise discrimation. Or, used differently, it can change attitudes. <\/p>\n\n\n\n

When you start looking for it, you see discriminatory language is everywhere. Some languages (like French, which I grew up speaking) apply binary gender to everything by default. Others use \u2018man\u2019 or \u2018he\u2019 as the default (policeman, chairman). Many everyday phrases have their origins in racism (master\/slave is still commonly used in computing, for example) or other harmful systems. <\/p>\n\n\n\n

There\u2019s so much terminology that people don\u2019t think about. But we have to think about it. My attitude is always that if you don\u2019t know you\u2019re using harmful language, you\u2019re not at fault, the first time. But once you do know, you have a responsibility to learn and adapt. <\/p>\n\n\n\n

It can feel like a challenge – where do you start, if you\u2019re a brand trying to use more inclusive language in marketing, and how do you avoid making mistakes? <\/h3>\n\n\n\n