{"id":17542,"date":"2021-12-06T16:35:16","date_gmt":"2021-12-06T16:35:16","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/emojis-what-you-should-know"},"modified":"2021-12-06T16:35:16","modified_gmt":"2021-12-06T16:35:16","slug":"emojis-what-you-should-know","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/emojis-what-you-should-know","title":{"rendered":"Emojis: What you need to know before you hit send"},"content":{"rendered":"\n

Does your brand use emojis?<\/strong> You might question whether it\u2019s even necessary for your brand to use them. What if we told you that emoji usage on Twitter alone went up 7.1% in just 8 months in the last year? <\/p>\n\n\n\n

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The need for human connection and emotions in conversations has always been there. Remember emoticons<\/a>? They started in the early 1990\u2019s with symbols as simple as :). The need and desire to have human emotion in text is what prompted emojis to be created in 1999. You could argue now that since the pandemic, the need for that is bigger now than ever. <\/p>\n\n\n\n

But, keep in mind that whilst emoji\u2019s are a clever tool, they have the potential to be dangerous if they\u2019re used in the wrong way. Some seem perfectly harmless on their own, but when they\u2019re used in the wrong way and in certain contexts, they can cause major backlash. As a brand, knowing the true culture behind emojis and what works for your brand is so important if you really want to make a human connection<\/a> with your audience. <\/p>\n\n\n\n

Emojis are a language<\/h2>\n\n\n\n

If you know your tone of voice, understand your audience and know the role emojis play in different communities, you\u2019ll be able to use them in a way that connects your brand and your fans. <\/p>\n\n\n\n

It\u2019s important to remember that they contribute to conversations in different ways, whether it\u2019s communicating an identity, defining a culture and simply showing someone is joining the conversation. <\/p>\n\n\n\n