{"id":17684,"date":"2022-03-03T15:38:31","date_gmt":"2022-03-03T15:38:31","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/tiktok-communities-brand-opportunity"},"modified":"2022-03-03T15:38:31","modified_gmt":"2022-03-03T15:38:31","slug":"tiktok-communities-brand-opportunity","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/tiktok-communities-brand-opportunity","title":{"rendered":"How brands are creating (and contributing to) TikTok communities"},"content":{"rendered":"\n
It never ceases to amaze me how in this day and age, at a time of culture silos and cynicism, TikTok has managed to transcend categories like age, gender and location and build incredibly powerful TikTok communities and subcultures.<\/strong> On TikTok more than anywhere else, people across demographics connect around the things they identify with, creating powerful indicators of brand affinity and purchasing behaviour.\u00a0<\/p>\n\n\n\n These subcultures have a direct influence on sales, and people move fast to buy. Some retailers have even created #TikTokMadeMeBuyIt sections in-store<\/a>, to promote products that have gone viral on the app.\u00a0<\/p>\n\n\n\n TikTok users value the sense of connection and community they get from the app. Nielsen research found that three out of four TikTok users see the app as a place where they could \u201cexpress themselves openly<\/a>\u201d while 60% feel a \u201csense of community\u201d when using it.<\/p>\n\n\n\n There\u2019s something for everyone on TikTok – from niche interest (but huge!) communities like #WitchTok<\/a>, to more mainstream communities like #MomsofTikTok<\/a>.\u00a0<\/p>\n\n\n\n Some of the biggest topics on TikTok are #makeup and #beauty; #cottagecore<\/a> (a romanticised fashion and lifestyle aesthetic); and #rollerskating<\/a>. There are more serious topics, too: TikTok is driving a serious movement in sustainability and climate change<\/a>; there\u2019s a thriving LGBTQ+<\/a> community; and even advice from TikTokers on personal finance<\/a>. And for those looking for support, there\u2019s a strong mental health<\/a> community offering advice.\u00a0<\/p>\n\n\n\n It has even been credited <\/a>with bringing news of the war in Ukraine to a younger generation, as Ukrainian TikTokers and reporters post footage of the current situation. Disinformation is a concern raised by many in this case, yet there\u2019s no arguing that TikTok is changing the playbook for communications in times of war.<\/p>\n\n\n\nA community for everyone\u00a0<\/strong><\/h2>\n\n\n\n
Five ways brands can use TikTok communities\u00a0<\/strong><\/h2>\n\n\n\n
TikTok communities are all about discovering and sharing new content. <\/h4>\n\n\n\n