{"id":17928,"date":"2022-04-27T14:22:36","date_gmt":"2022-04-27T14:22:36","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/nostalgia-in-marketing"},"modified":"2022-04-27T14:22:36","modified_gmt":"2022-04-27T14:22:36","slug":"nostalgia-in-marketing","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/nostalgia-in-marketing","title":{"rendered":"How brands can use nostalgia in marketing to create inspiring content"},"content":{"rendered":"\n

Using nostalgia in marketing can be very powerful. Brands know the ability nostalgia can play in shaping emotions, attitudes and actions.\u00a0<\/strong><\/p>\n\n\n\n

Occasionally, it can have the effect of making people dwell on what they\u2019ve lost, which is best to avoid. Instead, try to use nostalgia in marketing to focus on shared memories, how these can bring people together, and use these memories to create new experiences and find inspiration.<\/p>\n\n\n\n

When I attended a great webinar by Canvas8<\/a>, they talked about the three key ways brands can use nostalgia in marketing: <\/h3>\n\n\n\n
  1. Helping them create conversations. <\/li>
  2. Creating social value. <\/li>
  3. Bringing people together by exploring cultural memories.<\/li><\/ol>\n\n\n\n

    I\u2019ve picked up on a few brands using these techniques. It\u2019s definitely worth considering something similar for your campaigns. <\/p>\n\n\n\n

    Use past experiences and emotions to create powerful new ones<\/strong><\/h3>\n\n\n\n

    A lot of storytelling uses the same archetypes and themes that have been popular for countless generations because they resonate with the human experience. So, our experiences, and the emotions they created, are often things that others can empathise with, because they\u2019ve experienced similar things themselves.<\/p>\n\n\n\n

    We don\u2019t need to painstakingly recreate the past to relive these memories. We can experience them again in different ways. <\/p>\n\n\n\n

    Brands can explore this by asking themselves a few questions. How do people relate to your products? How did they relate to them in the past, and how can they in the future?<\/p>\n\n\n\n

    Nintendo, for example, has a rich history to explore. If you go back to the time that the Switch was launched, Nintendo was sort of regarded as more of a kids\u2019 gaming platform. For the most part, adults had moved on to other game platforms or just stopped gaming.<\/p>\n\n\n\n

    When it came to marketing the Switch, Nintendo used its launch trailer<\/a> to show it would fit into the busy lives of teens and adults.<\/p>\n\n\n\n

    Later, it used nostalgia in marketing well when it created the Two Brothers ad, which showed the brothers playing games as boys and then playing games as adults using the Switch. Nintendo showed how playing games together could help people create new memories with the richness of the old ones.<\/p>\n\n\n\n

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