{"id":18020,"date":"2022-06-01T14:00:28","date_gmt":"2022-06-01T14:00:28","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/pride-month-year-round-action"},"modified":"2022-06-01T14:00:28","modified_gmt":"2022-06-01T14:00:28","slug":"pride-month-year-round-action","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/pride-month-year-round-action","title":{"rendered":"Make Pride month a time to set in place year-round action"},"content":{"rendered":"\n
Today marks the beginning of Pride month. <\/strong>For the next four weeks, brands all over the world will express their support and allyship by changing their profile pictures on social media to incorporate Pride flags. Storefronts will announce their inclusivity with colourful displays of representation. And major networks will continue to kill off their LGBTQ+ characters in award-winning shows. <\/p>\n\n\n\n We\u2019re living in a world where most global brands are becoming more vocal about diversity and inclusion. And yet, we\u2019re facing regressive policies from countries that claim to lead the world in equality. The UK is refusing to outlaw transgender conversion therapy. The US is facing unimaginable setbacks to equality: the Don\u2019t Say Gay bill in Florida; the potential overturning of Roe v Wade; and the horrific prospect in Texas of classing parents as child abusers if they give gender-affirming care to their transgender children. Elsewhere in the world, 70 countries criminalise same-sex relationships (11 of which impose the death penalty). <\/p>\n\n\n\n While I love seeing my feed covered in Progress Pride flags, this global context means virtue-signalling isn\u2019t enough. We all have to take a stand and we have to take action. <\/p>\n\n\n\n At The Social Element, I founded our Employee Resource Group (we call it an Elemental Resource Group), Proud, which sets out resources for lesbian, gay, bi, trans, queer and intersex team members, and the allies who support them. The idea is to promote inclusion through education and participation, and we create a safe space to learn from each other and to share our experiences.\u00a0<\/p>\n\n\n\nThis is a good time to reflect. <\/h3>\n\n\n\n
Action can start with simple steps, and Pride month is a good time to set behaviours that will last year-round. <\/h3>\n\n\n\n