{"id":18033,"date":"2022-06-13T12:37:59","date_gmt":"2022-06-13T12:37:59","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/entertainment-brands-on-tiktok"},"modified":"2022-06-13T12:37:59","modified_gmt":"2022-06-13T12:37:59","slug":"entertainment-brands-on-tiktok","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/entertainment-brands-on-tiktok","title":{"rendered":"Entertainment brands on TikTok are thriving"},"content":{"rendered":"\n<p><strong>TikTok is perfect for entertainment brands<\/strong>. It\u2019s the ideal platform to share behind the scenes clips, hype upcoming shows or games, have fun with content, and generally show your brand\u2019s personality in a way that people can relate to.\u00a0<\/p>\n\n\n\n<p>Our third post in our \u2018brands on TikTok\u2019 series looks at four ways entertainment brands on TikTok are creating brilliant and engaging content.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Entertainment brands on TikTok promote shows and build hype<strong>\u00a0<\/strong><\/h3>\n\n\n\n<p>The biggest brands in film and TV are using TikTok to promote their shows and movies, building hype for new titles months ahead of their release date.&nbsp;<\/p>\n\n\n\n<p>More than 600,000 people watched <strong>Disney&#8217;s<\/strong> clip from its #StarWarsCelebration live event, which simply showed Hayden Christensen and Ewan Mcgregor walking on to the event stage to promote Disney&#8217;s latest Star Wars show &#8211; Obi-Wan Kenobi.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@disney\/video\/7102950174854499627\" data-video-id=\"7102950174854499627\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@disney\" href=\"https:\/\/www.tiktok.com\/@disney\">@disney<\/a> <p>\u201cI missed you guys too.\u201d \ud83d\ude2d Join the <a title=\"starwarscelebration\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/starwarscelebration\">#StarWarsCelebration<\/a> LIVE! stream on Star Wars YouTube <a title=\"starwars\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/starwars\">#StarWars<\/a> <a title=\"ewanmcgregor\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ewanmcgregor\">#EwanMcGregor<\/a> <a title=\"haydenchristensen\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/haydenchristensen\">#HaydenChristensen<\/a> <a title=\"obiwan\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/obiwan\">#ObiWan<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Disney\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7102950150297635626\">\u266c original sound &#8211; Disney<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Shows like <strong>Saturday Night Live<\/strong> build anticipation by posting host reveals (a recent one featuring <a href=\"https:\/\/www.tiktok.com\/@nbcsnl\/video\/7096980131289500974\" target=\"_blank\" rel=\"noreferrer noopener\">Selena Gomez and Post Malone<\/a> received almost 10.5 million views).<\/p>\n\n\n\n<p>Teaser trailers work brilliantly on TikTok, too. <strong>Netflix<\/strong> posts clips and cast footage for shows from the latest series of <a href=\"https:\/\/www.tiktok.com\/@netflix\/video\/7102118788925246766\" target=\"_blank\" rel=\"noreferrer noopener\">Stranger Things<\/a>, while <strong>HBO<\/strong> is already hyping its audience up for Game of Thrones prequel <a href=\"https:\/\/www.tiktok.com\/@hbo\/video\/7094267293387230510\" target=\"_blank\" rel=\"noreferrer noopener\">House of the Dragon<\/a>. Both of these have thriving communities on TikTok already, and the brands do a great job of tapping into these communities.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nostalgia and humour\u00a0<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/thesocialelement.agency\/nostalgia-in-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Nostalgia<\/a> and humour are huge on TikTok.\u00a0<\/p>\n\n\n\n<p>Kid&#8217;s TV channel, <strong>Nickelodeon<\/strong>, uses throwback clips to remind followers of things that happened in previous series of shows. It <a href=\"https:\/\/www.tiktok.com\/@nickelodeon\/video\/7097279469412453678\" target=\"_blank\" rel=\"noreferrer noopener\">tags these videos<\/a> to TikTok communities that might find them interesting &#8211; broadening its audience.\u00a0<\/p>\n\n\n\n<p>Then there&#8217;s movie studio <strong>Lionsgate<\/strong>, which loves creating funny TikToks from its older movies like Twilight and <a href=\"https:\/\/www.tiktok.com\/@lionsgate\/video\/6992361763614297350\" target=\"_blank\" rel=\"noreferrer noopener\">The Hunger Games<\/a>. These get millions of views and a lot of engagement as people share their joy for these franchises (and laugh about the various memes that originated from them).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@lionsgate\/video\/7098799664882896174\" data-video-id=\"7098799664882896174\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@lionsgate\" href=\"https:\/\/www.tiktok.com\/@lionsgate\">@lionsgate<\/a> <p>how did no one catch this? <a title=\"twilight\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/twilight\">#twilight<\/a><\/p> <a target=\"_blank\" title=\"\u266c Summer - Calvin Harris\" href=\"https:\/\/www.tiktok.com\/music\/Summer-222332506094821376\">\u266c Summer &#8211; Calvin Harris<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>The key here is tapping into the shared narrative of fan communities. Nostalgia brings people together to talk about shared experiences and joy.<\/p>\n\n\n\n<p><em>(In a recent post, we explored how brands can use nostalgia in their social media marketing: <\/em><a href=\"https:\/\/thesocialelement.agency\/nostalgia-in-marketing\" target=\"_blank\" rel=\"noreferrer noopener\"><em>How brands can use nostalgia in marketing to create inspiring content<\/em><\/a><em>.)<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Look behind the scenes<\/strong><\/h3>\n\n\n\n<p>Behind-the-scenes footage draws people into a favourite show or game, giving fans social currency.&nbsp;<\/p>\n\n\n\n<p>Brands might show snippets of character designs in development, like <strong>Marvel<\/strong> did recently with <a href=\"https:\/\/www.tiktok.com\/@marvel\/video\/7099960574955539758\" target=\"_blank\" rel=\"noreferrer noopener\">Moon Knight<\/a>, for example. Or they might share glimpses of behind-the-scenes footage, in the way video game developer, <strong>Bethesda <\/strong>did, using TikTok to show voice actors in the recording studio).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@bethesda\/video\/7010783994413403398\" data-video-id=\"7010783994413403398\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@bethesda\" href=\"https:\/\/www.tiktok.com\/@bethesda\">@bethesda<\/a> <p><a title=\"deathloop\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/deathloop\">#DEATHLOOP<\/a> is available now! But are you <a title=\"teamcolt\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/teamcolt\">#TeamColt<\/a> or <a title=\"teamjulianna?\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/teamjulianna%3F\">#TeamJulianna?<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Bethesda\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7010783830525102854\">\u266c original sound &#8211; Bethesda<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Entertainment brands on TikTok start conversations with a question<\/h3>\n\n\n\n<p>Questions &#8211; asked in the right way &#8211; can be a great way to draw people into content, and gaming brands do this really well.&nbsp;<\/p>\n\n\n\n<p><strong>Xbox<\/strong> asked its TikTok followers what video game character they would be if they could be one for 24 hours. The post got more than 107,000 likes and 2839 replies.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@xbox\/video\/7101000739975105834\" data-video-id=\"7101000739975105834\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@xbox\" href=\"https:\/\/www.tiktok.com\/@xbox\">@xbox<\/a> <p><a title=\"question\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/question\">#question<\/a> from @xbox Think and choose wisely <a title=\"xbox\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/xbox\">#Xbox<\/a> <a title=\"gaming\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gaming\">#Gaming<\/a> <a title=\"character\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/character\">#Character<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Xbox\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7101000667522960174\">\u266c original sound &#8211; Xbox<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Game developer, <strong>Bethesda<\/strong>, did a similar thing when it asked its followers to name their favourite <a href=\"https:\/\/www.tiktok.com\/@bethesda\/video\/7087946325521648901\" target=\"_blank\" rel=\"noreferrer noopener\">Skyrim easter egg<\/a>.<\/p>\n\n\n\n<p>This is a great way of encouraging people to share experiences and discuss differences.&nbsp;<\/p>\n\n\n\n<p>For more information and inspiration, see our series on <a href=\"https:\/\/thesocialelement.agency\/why-brand-on-tiktok\" target=\"_blank\" rel=\"noreferrer noopener\">how brands can stand out on TikTok<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok is perfect for entertainment brands. It\u2019s the ideal platform to share behind the scenes clips, hype upcoming shows or games, have fun with content, and generally show your brand\u2019s personality in a way that people can relate to.\u00a0 Our third post in our \u2018brands on TikTok\u2019 series looks at four ways entertainment brands on&hellip;<\/p>\n","protected":false},"author":57,"featured_media":18034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","transcript_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[694],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Entertainment brands on TikTok are thriving - The Social Element USA<\/title>\n<meta name=\"description\" content=\"Entertainment brands on TikTok are creating brilliant and engaging content to connect with their audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thesocialelement.agency\/us\/entertainment-brands-on-tiktok\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entertainment brands on TikTok are thriving - 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