{"id":18045,"date":"2022-06-22T13:09:53","date_gmt":"2022-06-22T13:09:53","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/tiktok-and-instagram-reels-differences"},"modified":"2022-06-22T13:09:53","modified_gmt":"2022-06-22T13:09:53","slug":"tiktok-and-instagram-reels-differences","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/tiktok-and-instagram-reels-differences","title":{"rendered":"TikTok and Instagram Reels: Differences and Functionality"},"content":{"rendered":"\n
Have you scrolled through social media lately and wondered, Where am I?<\/strong> Prior to reels, experiences across popular social media platforms were more distinct, but with so many types of videos from Pinterest to TikTok to Instagram, users are left, well, reeling.\u00a0<\/p>\n\n\n\n Marketers experience even more reel problems deciding how to budget content and what content to create. How long, and what content will make the biggest impact for the right platform. <\/p>\n\n\n\n From their similarities for users and creators to their differences for marketers and brands. We hope to offer solutions to real reel amnesia. <\/p>\n\n\n\n TikTok started with 15 second reels of video, then increased to 60 seconds, then to 3\u00a0 minutes, and this spring started offering up to 10 minutes<\/a>. These changes come to meet the creator’s demand for more time for things like makeup demos, cooking demos, educational content, and sketches.<\/a> Instagram on the other hand, limits reels to 60 seconds.<\/p>\n\n\n\n According to some influencing creators, ideas are tested on TikTok first, prior to appearing on Instagram, where they may be deemed \u201cgrid worthy<\/a>\u201d. Time also plays a part in the road map of these platforms. TikTok continually extending the length of videos makes it more of a competitor of Youtube than Instagram.\u00a0<\/p>\n\n\n\n Marketers should be paying close attention to these moves that TikTok is making towards the Youtube audiences and consider strategising content that appeals to TikTok and Youtube, rather than creating short videos for TikTok and Instagram. <\/p>\n\n\n\nAs social media marketing strategists and industry leaders, we want to help you understand the differences and functions between TikTok and Instagram Reels.\u00a0<\/h3>\n\n\n\n
Timing is Everything <\/h3>\n\n\n\n
Fun-ction and Creation<\/h3>\n\n\n\n