{"id":18101,"date":"2022-07-26T09:30:55","date_gmt":"2022-07-26T09:30:55","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/tiktok-communities-brands"},"modified":"2022-07-26T09:30:55","modified_gmt":"2022-07-26T09:30:55","slug":"tiktok-communities-brands","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/tiktok-communities-brands","title":{"rendered":"TikTok communities: how can your brand get involved?"},"content":{"rendered":"\n
Back in March, we looked at how brands were creating (and contributing to) TikTok communities<\/a><\/strong>.\u00a0<\/p>\n\n\n\n Take skin care product, The Ordinary AHA BHA Peeling Solution, which has gone viral on TikTok yearly since 2020 – with that year\u2019s spike resulting in an 85,000 person waiting list<\/a>.\u00a0<\/p>\n\n\n\n The fact that #TikTokMadeMeBuyIt<\/a> currently has 16.8 billion views on the platform and is used across social media speaks for itself.<\/p>\n\n\n\n TikTok\u2019s published stats<\/a> show its users think TikTok is 1.48x more likely than other platforms to help them explore new communities and content. People know that if they want to feel like part of a community, TikTok is the place to be.<\/p>\n\n\n\n TikTok has started to define its focus as community-generated entertainment<\/a> (CGE) \u2013 mobile-first video entertainment \u201cbuilt by and for the community\u201d. It looks at what content individual users enjoy engaging with and builds their recommendations around this, rather than around what their friends and followers may like. This gives TikTok a powerful way to build communities of interest. This is also how most of us are using the platform: for bite-size entertainment, tailored to our specific interests right now, in our time.<\/p>\n\n\n\n While 76% of TikTok users welcome brand involvement in their communities<\/a>, brands need to talk to the community in a natural way that reflects the language of the community. It\u2019s not just about knowing what hashtags to use but also understanding the meaning behind them and how they\u2019re perceived by that community.<\/p>\n\n\n\n Brands should not overcomplicate it. Most of them usually have fan communities ready and waiting to be entertained by them and this is where they should focus:<\/p>\n\n\n\n For example, the NBA<\/a> is a natural part of #basketball<\/a>, and it makes sense for XBOX<\/a> to be part of the #Halo<\/a> community.<\/p>\n\n\n\n If there\u2019s no massive fandom waiting out there for your brand, you could get involved in a partnership or look for related communities to get involved with. For example, Le Creuset<\/a> tends to focus on #CookingTok<\/a>, but it also shares posts with #CleanTok<\/a> when it needs to wash the pots.<\/p>\n\n\n\nThe influence these TikTok communities can have on sales and mentions across platforms is crazy. <\/h3>\n\n\n\n
Community generated entertainment<\/strong><\/h3>\n\n\n\n
Four essentials to effective TikTok community posts<\/strong><\/h3>\n\n\n\n
Find the right community for your brand<\/strong><\/h4>\n\n\n\n