{"id":18236,"date":"2022-09-06T13:41:36","date_gmt":"2022-09-06T13:41:36","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/is-it-time-for-your-brand-to-bereal"},"modified":"2022-09-06T13:41:36","modified_gmt":"2022-09-06T13:41:36","slug":"is-it-time-for-your-brand-to-bereal","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/is-it-time-for-your-brand-to-bereal","title":{"rendered":"Is it time for your brand to BeReal?"},"content":{"rendered":"\n

BeReal, the self-proclaimed \u201cnot another social network\u201d has also been dubbed the \u201c<\/strong>anti-Instagram<\/strong><\/a>.\u201d <\/strong><\/h3>\n\n\n\n

Its purpose of connecting friends without filters has quickly propelled BeReal to <\/strong>10 million daily active users<\/strong><\/a>.<\/strong><\/p>\n\n\n\n

The premise of BeReal is simple: once a day at an unknown time, users have 2 minutes to post a front and back view of what they are doing at that exact moment.<\/p>\n\n\n\n

The app\u2019s current success has clearly rattled other platforms<\/a>, with Instagram<\/strong><\/a> and Snapchat<\/strong><\/a> <\/strong>both focusing on dual camera features. <\/h4>\n\n\n\n

Here\u2019s our take on deciding if it\u2019s the right platform for you:<\/p>\n\n\n\n

If you\u2019re planning on investing in a presence for your brand on the app, consider the approach you\u2019d take knowing that the platform is <\/strong>not meant for \u201ctraditional\u201d social marketing<\/strong><\/a>:<\/strong><\/p>\n\n\n\n

  1. Advertising is prohibited on the platform<\/li>
  2. The app discourages staged \u201cinfluencer culture\u201d<\/li>
  3. If you don\u2019t post when prompted, your photos will receive a \u201clate\u201d mark, which other users can see<\/li><\/ol>\n\n\n\n

    Some ways you can go about working within these parameters are to:<\/strong><\/p>\n\n\n\n