{"id":18238,"date":"2022-08-23T12:24:58","date_gmt":"2022-08-23T12:24:58","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/whats-going-on-with-instagram"},"modified":"2022-08-23T12:24:58","modified_gmt":"2022-08-23T12:24:58","slug":"whats-going-on-with-instagram","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/whats-going-on-with-instagram","title":{"rendered":"What’s going on with Instagram?"},"content":{"rendered":"\n

Instagram has been going through a lot lately.<\/strong> <\/h3>\n\n\n\n

Ever since a petition to \u201cmake Instagram Instagram again<\/a>\u201d went viral, Adam Mosseri and his team have had to deal with backlash from unhappy users.  <\/strong><\/p>\n\n\n\n

While many of the changes in question had been in motion long before all this<\/a>, others seem to stem directly from the negative feedback from users, and it\u2019s important for brands to understand what they are and how to work with them in order to maximize reach and engagement on the platform. <\/p>\n\n\n\n

What\u2019s happening, exactly?<\/strong><\/p>\n\n\n\n

It\u2019s safe to say that TikTok\u2019s rise in popularity has clearly shifted Instagram\u2019s priorities. Along with other factors, such as the rapid increase in users<\/strong><\/a> on the app in a short time, this competition has led to the platform prioritizing short form video through Reels and algorithm-driven recommendations.<\/p>\n\n\n\n

The two features that really ruffled feathers recently were the testing of a fullscreen TikTok-like immersive feed<\/strong><\/a>, as well as the announcement during Meta\u2019s Q2 2022 earnings call<\/strong><\/a> that the amount of algorithm recommended content showing up on people\u2019s feeds was going to double. <\/h4>\n\n\n\n

Both these features have been tabled<\/strong><\/a> for the time being, with Mosseri stating that negative user feedback was taken into consideration when making that decision.<\/p>\n\n\n\n

Another notable feature to keep in mind is the \u201cFavorites\u201d feed<\/strong><\/a>, which was introduced back in March. It’s a way to give users back more control of their feeds by allowing them to curate a chronological feed with accounts who\u2019s content they want to prioritize seeing. <\/p>\n\n\n\n

Interestingly, despite halting their controversial fullscreen redesign, Instagram has still been testing \u201cultra-tall\u201d photos<\/strong><\/a>. This is an idea that is a direct result of all videos becoming Reels<\/strong><\/a> that fit within a 9:16 aspect ratio. As it currently stands, images on the app are capped at 4:5, so the test of the tall photos is meant to create a more seamless experience between photos and Reels when scrolling through your feed.      <\/p>\n\n\n\n

What does this all mean for the future of social marketing on Instagram?<\/strong><\/h3>\n\n\n\n

Whether we all like it or not, video has become an integral part of the platform. In fact, \u201csocial videos are shared 1200% more<\/strong><\/a> than any text or pictures\u201d, and 91% of active users<\/strong><\/a> on Instagram watch videos on the app weekly. This doesn\u2019t mean your brand should be posting Reels every day just for the sake of it, but more so that you should be taking an even more strategic approach in order to maximize your chances of having your content suggested<\/strong><\/a> to users who aren\u2019t already following you, as well as encourage current fans and followers to seek out your content by adding your brand to their \u201cFavorites\u201d.<\/p>\n\n\n\n

How can your brand navigate these changes?<\/h3>\n\n\n\n
  1. Get to know your audience<\/strong>: What are they interested in? What do they value? What is it about your brand that makes them want to engage with it?<\/li>
  2. Post consistently<\/strong>: A consistent posting cadence is important for maintaining that connection with your audience<\/li>
  3. Test and learn<\/strong>: While Reels might be prioritized, they aren\u2019t the only thing the app has to offer. If you post images, go for carousels, as those tend to perform better than static posts. Include calls to action in your captions to encourage engagement. Make the most of Stories by using the polls and quiz features.<\/li>
  4. Monitor insights<\/strong>: As you test and learn, make sure you\u2019re keeping an eye on insights and understanding the data you\u2019re seeing. No insight is too small, especially when navigating a platform that\u2019s constantly changing and adjusting your strategy accordingly.<\/li><\/ol>\n\n\n\n

    <\/p>\n\n\n\n

    <\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Instagram has been going through a lot lately. Ever since a petition to \u201cmake Instagram Instagram again\u201d went viral, Adam Mosseri and his team have had to deal with backlash from unhappy users.  While many of the changes in question had been in motion long before all this, others seem to stem directly from the…<\/p>\n","protected":false},"author":43,"featured_media":18155,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","transcript_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[37,698],"tags":[],"yoast_head":"\nWhat's going on with Instagram? - The Social Element USA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thesocialelement.agency\/us\/whats-going-on-with-instagram\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What's going on with Instagram? - The Social Element USA\" \/>\n<meta property=\"og:description\" content=\"Instagram has been going through a lot lately. 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