{"id":18327,"date":"2022-11-03T14:24:48","date_gmt":"2022-11-03T14:24:48","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/new-platform-features-and-increased-support-for-instagram-creators"},"modified":"2022-11-03T14:24:48","modified_gmt":"2022-11-03T14:24:48","slug":"new-platform-features-and-increased-support-for-instagram-creators","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/new-platform-features-and-increased-support-for-instagram-creators","title":{"rendered":"New platform features and increased support for Instagram creators"},"content":{"rendered":"\n
As ever, user engagement and retention are ongoing battles for social apps. One platform that keeps fighting is Instagram<\/a>.\u00a0<\/strong><\/p>\n\n\n\n During October it introduced a selection of new features and added more ways to support content creators. <\/p>\n\n\n\n Instagram usually splits 60-second Story videos into multiple 15-second clips, which, let\u2019s be honest, can make the viewing a bit stilted. <\/p>\n\n\n\n A year later it seems times are changing. Instagram will no longer be splitting < 60-second videos up and instead it\u2019s going to let creators present videos that are easier to follow. Another bid to improve the engagement we can only assume! <\/p>\n\n\n\n Instagram\u2019s working on a way to provide creators with an in-app media creation kit. This will help them design pitches for brand collaborations and set them on the path to (hopefully) becoming influencers.<\/p>\n\n\n\n Instagram creator portfolios will give creators a single place to build their profiles and share them with potential brand partners. Instagram knows it\u2019s lagging behind rivals like YouTube and TikTok when it comes to creator satisfaction and that this could be a problem for the app in the long term if it doesn\u2019t start addressing creator needs.<\/p>\n\n\n\n Let\u2019s not forget that some of the other things they\u2019ve tried haven\u2019t always gone down that well (remember when you had random accounts appearing in your feeds due to AI-generated recommendations). <\/p>\n\n\n\n Instagram needs to find a way to balance user experience with bolstering creator satisfaction.<\/p>\n\n\n\n We\u2019ll continue to keep an eye on how Instagram is evolving and keep you in the loop.<\/p>\n","protected":false},"excerpt":{"rendered":" As ever, user engagement and retention are ongoing battles for social apps. One platform that keeps fighting is Instagram.\u00a0 During October it introduced a selection of new features and added more ways to support content creators. Making video a more seamless experience for Instagram creators and viewers Instagram usually splits 60-second Story videos into multiple…<\/p>\n","protected":false},"author":43,"featured_media":18326,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","transcript_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[37,684],"tags":[],"yoast_head":"\nMaking video a more seamless experience for Instagram creators and viewers<\/strong><\/h3>\n\n\n\n
Helping creators market themselves to brands with media creation kits<\/strong><\/h3>\n\n\n\n
There\u2019s more. Instagram\u2019s working on several new features<\/strong><\/h3>\n\n\n\n
Instagram continues to search for ways to make its app easy to use. Some of these tests really do involve a lot of trial and error. Not everyone likes change. <\/h4>\n\n\n\n