{"id":18363,"date":"2022-11-17T14:50:50","date_gmt":"2022-11-17T14:50:50","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/the-rise-of-mastodon-what-it-means-for-brands"},"modified":"2022-11-17T14:50:50","modified_gmt":"2022-11-17T14:50:50","slug":"the-rise-of-mastodon-what-it-means-for-brands","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/the-rise-of-mastodon-what-it-means-for-brands","title":{"rendered":"The Rise Of Mastodon: What It Means For Brands"},"content":{"rendered":"\n
As Twitter\u2019s new owner, Elon Musk, continues to make changes to the network<\/strong> – including firing the ethical AI team<\/a>, firing thousands of moderators<\/a>, and making changes to the verification scheme that saw spoof brand accounts<\/a> cause headaches for marketers – many Twitter users have been experimenting with other networks including Mastodon.<\/p>\n\n\n\n While Twitter users are exploring sites like Discord, Tumblr and Cohost, Mastodon seems to be the go-to alternative.<\/p>\n\n\n\n \u201cSocial networking that\u2019s not for sale.\u201d<\/em><\/p>\n\n\n\n That\u2019s the first message people see when they visit Mastodon\u2019s website. <\/p>\n\n\n\n Eugen Rochko founded Mastodon as a more democratic alternative to mainstream social networks. Its federated nature allows anyone to set up servers (instances) and create guidelines for their members.<\/p>\n\n\n\n \u201cYour home feed should be filled with what matters to you most, not what a corporation thinks you should see. Radically different social media, back in the hands of the people.\u201d<\/em><\/p>\n\n\n\n https:\/\/joinmastodon.org\/<\/a><\/p>\n\n\n\n Mastodon has boomed in popularity since Elon Musk\u2019s Twitter takeover, reaching more than one million members<\/a> as of 11th November (up from 400,000 before 27th October).\u00a0<\/p>\n\n\n\n There are more than 5,700 instances<\/a> on Mastodon, with over 4.5 million users (over 1.7 million active users in the past month. Some instances are large, like the flagship mastodon.social (180,000+) users, while others are smaller and serve specific communities like the LGBTQ+ community or special interests like sci-fi and fantasy.<\/p>\n\n\n\n Twitter \u2018migrants\u2019 are finding some key differences between the apps. For one thing, you need to choose an instance when signing up. Instances are a bit like choosing a Discord server, only you can follow people from other instances and see their posts in your home feed.<\/p>\n\n\n\n It has a very strong culture of expecting users to add content warnings on a wide variety of content (such as NHS waiting times and political discussions).<\/p>\n\n\n\n Boosting (Mastodon\u2019s version of retweets) is very important as the site doesn\u2019t use algorithms to present content – you can just view your followers\u2019 posts or view a timeline of all posts in your instance as they are published. Boosting helps you find people in other instances who you may want to follow.<\/p>\n\n\n\nWhat is Mastodon?<\/strong><\/h3>\n\n\n\n
Mastodon gives users 500 characters to use and allows image, video and audio uploads, as well as polls. <\/h3>\n\n\n\n