{"id":18454,"date":"2023-01-11T11:17:06","date_gmt":"2023-01-11T11:17:06","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/brand-safety-on-social-media-in-2023"},"modified":"2023-01-11T11:17:06","modified_gmt":"2023-01-11T11:17:06","slug":"brand-safety-on-social-media-in-2023","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/brand-safety-on-social-media-in-2023","title":{"rendered":"Brand safety on social media in 2023"},"content":{"rendered":"\n
Brands know that social media can be a fantastically effective way to market themselves<\/strong>, reach new audiences, build communities and sell their products. \u00a0But it comes with a caveat. Brands don\u2019t own these platforms, which makes brand safety on social media so important.<\/p>\n\n\n\n Keeping your reputation safe on different social media channels is a priority for any brand. To do that means keeping up with changes, and adapting to them. <\/p>\n\n\n\n Brand safety is not an add on to social media; it should be at its core. Many brands have started to leave Twitter after the abolition of the Trust and Safety Council. Others are adopting a \u2018wait and see\u2019 strategy. <\/p>\n\n\n\n A brand\u2019s reputation could be intrinsically linked to the reputation of its main social media channel. If that channel isn\u2019t safe for users, brands are seriously considering whether it is essential to their marketing strategy, or whether they should move elsewhere. <\/p>\n\n\n\nIf Elon Musk\u2019s Twitter takeover has shown us one thing, it\u2019s that things can change, fast. <\/h3>\n\n\n\n
Here are our top three brand safety on social media trends for 2023:\u00a0<\/strong><\/h3>\n\n\n\n