{"id":18463,"date":"2023-01-20T16:56:51","date_gmt":"2023-01-20T16:56:51","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/twitter-gold-heres-what-you-need-to-know"},"modified":"2023-01-20T16:56:51","modified_gmt":"2023-01-20T16:56:51","slug":"twitter-gold-heres-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/twitter-gold-heres-what-you-need-to-know","title":{"rendered":"Twitter Gold: Here’s what you need to know"},"content":{"rendered":"\n
Michael Baggs, our strategy director, has tested Twitter Gold and gives us his perspective on the new Twitter verification system for brands. Get ready, there is a lot to consider.<\/em><\/p>\n\n\n\n Twitter invited brands to join the waitlist for Gold verification last weekend<\/a>, their new distinction for official business accounts. While details of what will happen next or what’s required are a little thin on the ground, some of the promises of Gold verification for businesses and Grey verification for governments and Blue checkmarks for subscribers or previously verified accounts have been detailed<\/a>. These changes continue to questions about risk and reward<\/p>\n\n\n\n <\/p>\n\n\n\n The Gold checkmark and square profile picture are the new indicators that you\u2019re looking at the official handle of a company. <\/p>\n\n\n\n It appears that Twitter is also accounting for verification for affiliated accounts too, though the cut off has yet to be defined. These could be everything from the customer service accounts and local market handles, through to c-suite or indeed all of a company\u2019s staff if you choose to go that far. <\/p>\n\n\n\n This has already created confusion as without warning some brands have been given Gold checkmarks and square avatars, while the majority of verified business accounts maintained their Blue checkmarks. Of those who are still Blue, most have the legacy description where Twitter says it \u201cmay or may not be notable\u201d which isn\u2019t helping.<\/p>\n\n\n\n <\/p>\n\n\n\nWhat\u2019s happening on Twitter Gold<\/strong><\/h2>\n\n\n\n
The impact on brands<\/strong><\/h2>\n\n\n\n