{"id":18501,"date":"2023-02-10T10:49:04","date_gmt":"2023-02-10T10:49:04","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/how-travel-brands-on-social-media-are-inspiring-travellers"},"modified":"2023-02-10T10:49:04","modified_gmt":"2023-02-10T10:49:04","slug":"how-travel-brands-on-social-media-are-inspiring-travellers","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/how-travel-brands-on-social-media-are-inspiring-travellers","title":{"rendered":"How travel brands on social media are inspiring travellers"},"content":{"rendered":"\n

The travel sector is bouncing back from the impact of the pandemic<\/strong>, and despite the cost of living crisis, tourism isn\u2019t slowing down. In fact, it may be set to increase by almost 30%<\/a> this year. Younger travellers, especially, are keen to have experiences they\u2019ve missed out <\/a>on.<\/p>\n\n\n\n

We all have so many options when it comes to flights, hotels and package holidays, which makes it even more important that travel brands on social media stand out from their competitors, and have their own unique voice.\u00a0<\/p>\n\n\n\n

Let’s not forget that more and more Gen Z are now using social media for travel inspiration<\/a>.\u00a0<\/p>\n\n\n\n

Here are three ways travel brands on social media are inspiring us this year.\u00a0<\/strong><\/h3>\n\n\n\n

Content to inspire travel ideas\u00a0<\/strong><\/h4>\n\n\n\n

The gloom of January and February is when many people start thinking about their next getaway. Social media is a great way to give consumers a glimpse of what they could expect from a destination, the best sights to see, or even what food to enjoy. <\/p>\n\n\n\n

TUI<\/strong> is focusing on cuisine on TikTok to promote its new TV series on Amazon Prime (World Cook<\/a>). <\/p>\n\n\n\n

Emirates<\/strong> is showcasing unusual destinations<\/a> with some great images on Instagram.\u00a0<\/p>\n\n\n\n

Singapore Airlines<\/strong><\/a> asks travellers to tag the airline in their photos of scenery shot from the plane window, reminding us the holiday is about more than the destination. <\/p>\n\n\n\n

Expedia<\/strong> is sharing videos on TikTok that are designed to inspire<\/a> our holiday planning, from city guides to packing tips. <\/p>\n\n\n\n

TikTok is massive for travel brands\u00a0<\/strong><\/h4>\n\n\n\n

We\u2019ve talked a lot about the power of TikTok, and travel brands are no exception. With more and more people researching their destinations on TikTok, it\u2019s the obvious place for brands to showcase everything from restaurants to beaches. <\/p>\n\n\n\n

AirBnB uses TikTok to showcase its hosts in stunning locations, for example:  <\/p>\n\n\n\n

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@airbnb<\/a>

this stay is as solid as a rock thanks to host grant \ud83e\udea8 #airbnbpartner<\/a> #airbnb<\/a> #boulder<\/a> #utah<\/a><\/p> \u266c original sound – airbnb<\/a> <\/section> <\/blockquote>