{"id":18503,"date":"2023-02-13T11:49:26","date_gmt":"2023-02-13T11:49:26","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/twitter-continues-to-experiment-with-changes"},"modified":"2023-02-13T11:49:26","modified_gmt":"2023-02-13T11:49:26","slug":"twitter-continues-to-experiment-with-changes","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/twitter-continues-to-experiment-with-changes","title":{"rendered":"Twitter continues to experiment with changes"},"content":{"rendered":"\n

Twitter is still going through a period of uncertainty, with reports that it\u2019s suffered a 40% drop in revenue<\/a> as advertisers continue to be unsure about its future.<\/strong> Amongst all the ongoing Twitter updates, it\u2019s being sued for nonpayment of rent<\/a> in London and San Francisco, and Elon Musk may be considering auctioning off desirable usernames<\/a> to raise some money.<\/p>\n\n\n\n

As we try to keep up with these Twitter updates (like the timeline changing to \u201cfor you\u201d and \u201cfollowing\u201d in case you missed that one), brands are having to continually reassess how they use the platform.\u00a0<\/h3>\n\n\n\n

In January alone, Twitter started testing changes to the new view count on tweets; it\u2019s cut off some third-party developer access, is considering introducing user-gifted rewards and changing its violation punishment policies.<\/p>\n\n\n\n

Twitter\u2019s looking for ways to verify views on tweets<\/strong><\/h3>\n\n\n\n

Twitter started rolling out displaying view stats on tweets in December (users have been able to see tweet views in their analytics for years, but these view numbers are now at the bottom of the tweet along with like, retweet and comment numbers).<\/p>\n\n\n\n

There\u2019s been some debate about how accurate these figures are – does it count as a view if someone scrolls past your tweet? Do they have to open it? A lot of the regular Twitter users haven\u2019t hid their feelings about this. In a way, it’s showing how little engagement they get as they can see how many people view their tweet, yet don\u2019t interact with them.\u00a0<\/p>\n\n\n\n

Towards the end of January, Twitter started to test changing \u201cviews\u201d to \u201cverified views\u201d. The idea is that, eventually, most Twitter users will sign up to Twitter Blue and therefore be listed under \u201cverified views\u201d and be a good indicator to advertisers of how many actual people are viewing their tweets.<\/p>\n\n\n\n

Twitter may be introducing rewards for tweets<\/strong><\/h3>\n\n\n\n

Twitter is also working on introducing an award system where users can reward others with various emoji stickers (similar to Reddit). Users will eventually be able to convert these rewards into money<\/a>.<\/p>\n\n\n\n

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Here\u2019s the list of Twitter Awards: https:\/\/t.co\/PpgHebBWD6<\/a> pic.twitter.com\/BePDVAkzhy<\/a><\/p>— Jane Manchun Wong (@wongmjane) January 5, 2023<\/a><\/blockquote>