{"id":18559,"date":"2023-04-03T11:43:22","date_gmt":"2023-04-03T11:43:22","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=18559"},"modified":"2023-04-03T11:43:22","modified_gmt":"2023-04-03T11:43:22","slug":"another-month-of-turmoil-and-changes-for-major-social-media-platforms","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/another-month-of-turmoil-and-changes-for-major-social-media-platforms","title":{"rendered":"Another month of turmoil and changes for major social media platforms"},"content":{"rendered":"\n<p><strong>March has been an intense month for several social media platforms as they search for ways to stay relevant, improve security and make money.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Facebook trying to reel users back in&nbsp;<\/strong><\/h3>\n\n\n\n<p>Facebook is trialling the return of in-app messaging. It removed the feature in 2016 to encourage people to use Messenger.<\/p>\n\n\n\n<p>The official line is that Facebook wants to give people more options to chat, but the platform also needs to get users to spend more time on Facebook &#8211; could this be the solution?<\/p>\n\n\n\n<p>March also saw <a href=\"https:\/\/about.meta.com\/technologies\/meta-verified\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meta verified<\/a> launching in the US, Australia and New Zealand.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pinterest courts advertisers with Premiere Spotlight ads<\/strong><\/h3>\n\n\n\n<p>Pinterest is testing Premiere Spotlight ads on the search page. These ads will sit at the top of the screen for 24 hours and include in-stream video promotions and the ability to click-through to an external site.&nbsp;<\/p>\n\n\n\n<p>Platforms like Pinterest have the perfect opportunity to capitalise on brand uncertainty around Twitter advertising (and possibly, TikTok ads &#8211; more on that later!).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Twitter\u2019s ongoing struggle to push Twitter Blue continues to alienate many users<\/strong><\/h3>\n\n\n\n<p>Elon Musk continues to experiment with changes that disrupt people\u2019s experience of Twitter.&nbsp;<\/p>\n\n\n\n<p>Currently, his focus appears to be on making Twitter Blue as profitable as possible so that Twitter doesn\u2019t have to rely on advertisers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Twitter Blue users can now post tweets of up to 4,000 characters. Many users have expressed a lack of enthusiasm for this change, but Twitter is now considering increasing the limit to 10,000.<\/h4>\n\n\n\n<p>Twitter\u2019s also thinking about removing the verified status of \u2018legacy\u2019 verified accounts &#8211; users will need to apply to Twitter Blue to remain verified:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">On April 1st, we will begin winding down our legacy verified program and removing legacy verified checkmarks. To keep your blue checkmark on Twitter, individuals can sign up for Twitter Blue here: <a href=\"https:\/\/t.co\/gzpCcwOpLp\">https:\/\/t.co\/gzpCcwOpLp<\/a> <br><br>Organizations can sign up for <a href=\"https:\/\/t.co\/RlN5BbuGA3\">https:\/\/t.co\/RlN5BbuGA3<\/a>\u2026<\/p>&mdash; Twitter Verified (@verified) <a href=\"https:\/\/twitter.com\/verified\/status\/1639029459557679104?ref_src=twsrc%5Etfw\">March 23, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>The platform will continue to charge individuals $8pcm for Twitter Blue &#8211; for organisation\/brand accounts the price goes up to <a href=\"https:\/\/variety.com\/2023\/digital\/news\/twitter-revokes-legacy-verification-blue-checkmarks-april-1235561515\/\">$1,000pcm<\/a>.<\/p>\n\n\n\n<p>Automated accounts (bots) are also getting <a href=\"https:\/\/help.twitter.com\/en\/using-twitter\/automated-account-labels\" target=\"_blank\" rel=\"noreferrer noopener\">badges<\/a>.<\/p>\n\n\n\n<p>The \u2018For You\u2019 tab was changing to only include Twitter Blue subscribers &#8211; however, Elon Musk then said that he <a href=\"https:\/\/www.theguardian.com\/technology\/2023\/mar\/29\/twitter-to-no-longer-only-promote-paid-for-accounts-after-backlash-elon-musk\" target=\"_blank\" rel=\"noreferrer noopener\">forgot to mention<\/a> that accounts people follow would also still be visible there (verified or not) &#8211; and Twitter will be restricting voting in Polls to verified accounts.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Starting April 15th, only verified accounts will be eligible to be in For You recommendations.<br><br>The is the only realistic way to address advanced AI bot swarms taking over. It is otherwise a hopeless losing battle.<br><br>Voting in polls will require verification for same reason.<\/p>&mdash; Elon Musk (@elonmusk) <a href=\"https:\/\/twitter.com\/elonmusk\/status\/1640502698549075972?ref_src=twsrc%5Etfw\">March 27, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>The polling decision is a bit of a blow to fan and brand communities, where accounts often run polls as a way to engage followers, prompt discussions and build hype for releases.<\/p>\n\n\n\n<p>Various <a href=\"https:\/\/thesocialelement.agency\/the-rise-of-mastodon-twitter\">Mastodon<\/a> instances have reported another spike in new users since Twitter\u2019s latest round of announcements as more users look for a platform where they can replicate their communities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Is TikTok fighting for its survival?<\/strong><\/h3>\n\n\n\n<p>It sounds strange to say it, given the immense popularity of the app, but TikTok\u2019s long-term future is uncertain.<\/p>\n\n\n\n<p>Governments are worried about the potential of the Chinese government to access TikTok users\u2019 data &#8211; but they\u2019re also worried about the Chinese government using the app to spread misinformation via <a href=\"https:\/\/www.nytimes.com\/article\/tiktok-ban.html\" target=\"_blank\" rel=\"noreferrer noopener\">content recommendations<\/a>.<\/p>\n\n\n\n<p>As TikTok rushes to overhaul its <a href=\"https:\/\/techcrunch.com\/2023\/03\/21\/tiktok-overhauls-community-guidelines-adds-new-policies-ai-climate-misinformation\/\" target=\"_blank\" rel=\"noreferrer noopener\">community guidelines<\/a>, its <a href=\"https:\/\/www.bbc.co.uk\/news\/65047087\" target=\"_blank\" rel=\"noreferrer noopener\">CEO testified to Congress<\/a> and didn\u2019t manage to change any minds. Some analysts expect that the US is heading for a national TikTok ban.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">More countries are now banning government officials from using the app. Canada banned TikTok from government devices in February, with Ontario banning regional government officials from using it from March.<\/h4>\n\n\n\n<p>The UK government has just announced a similar ban (and a wider app review), while France has gone a step further and banned all \u2018recreational apps\u2019 from government devices (this includes social apps and games), citing <a href=\"https:\/\/www.aljazeera.com\/news\/2023\/3\/25\/france-bans-tiktok-on-work-phones-of-civil-servants\" target=\"_blank\" rel=\"noreferrer noopener\">security concerns<\/a>.<\/p>\n\n\n\n<p>As <a href=\"https:\/\/www.theguardian.com\/technology\/2023\/mar\/28\/techscape-france-tiktok-ban-facebook\" target=\"_blank\" rel=\"noreferrer noopener\">The Guardian<\/a> points out, France\u2019s announcement has thrown the spotlight on other social apps\u2019 security policies.&nbsp;<\/p>\n\n\n\n<p>We could see governments consider banning more social media platforms on official\u2019s devices and start to focus on the wider security and safety issues that social apps may present.<\/p>\n\n\n\n<p>We\u2019ll see more social media platforms and apps refining their security policies and guidelines as a result.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>March has been an intense month for several social media platforms as they search for ways to stay relevant, improve security and make money. Facebook trying to reel users back in&nbsp; Facebook is trialling the return of in-app messaging. It removed the feature in 2016 to encourage people to use Messenger. The official line is&hellip;<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","transcript_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Another month of turmoil and changes for major social media platforms - The Social Element USA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thesocialelement.agency\/us\/another-month-of-turmoil-and-changes-for-major-social-media-platforms\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Another month of turmoil and changes for major social media platforms - The Social Element USA\" \/>\n<meta property=\"og:description\" content=\"March has been an intense month for several social media platforms as they search for ways to stay relevant, improve security and make money. 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