{"id":2584,"date":"2017-07-28T13:56:52","date_gmt":"2017-07-28T13:56:52","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=2584"},"modified":"2017-07-28T13:56:52","modified_gmt":"2017-07-28T13:56:52","slug":"not-social-scientist-team-asking-disaster-drum","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/not-social-scientist-team-asking-disaster-drum","title":{"rendered":"Not Having a Social Scientist on Your Team is Asking for Disaster &#8211; The Drum"},"content":{"rendered":"<p>Elizabeth Koenig, one of our US-based Account Managers, has a great piece up on The Drum US. \u00a0&#8216;Not having a social scientist on your team is asking for disaster&#8217; draws on her background in cultural anthropology. It discusses how brands and agencies can avoid negative reactions their campaigns by working with social scientists to get a clearer idea of how campaigns and creative might be perceived by the audiences they&#8217;re targeting.<br \/>\n<em>&#8220;Media exists in culture, as culture, and defines our culture. Media and creative agencies are charged with a huge responsibility in harnessing cultural power, but they are nearly powerless against audiences who turn against brands when campaigns and attitudes are not carefully considered from all perspectives.&#8221;<\/em><br \/>\n<strong>Read the piece here:<\/strong> \u00a0<a href=\"http:\/\/www.thedrum.com\/opinion\/2017\/07\/27\/not-having-social-scientist-your-team-asking-disaster\" target=\"_blank\" rel=\"noopener\">Not having a social scientist on your team is asking for disaster<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elizabeth Koenig, Account Manager at The Social Element, writes on The Drum about how important social science is when assessing the potential impact of a media campaign.<\/p>\n","protected":false},"author":57,"featured_media":3530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","transcript_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - 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