{"id":3151,"date":"2014-02-26T17:27:36","date_gmt":"2014-02-26T17:27:36","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=3151"},"modified":"2014-02-26T17:27:36","modified_gmt":"2014-02-26T17:27:36","slug":"social-media-fast-facts-china","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/social-media-fast-facts-china","title":{"rendered":"Social Media Fast Facts: China"},"content":{"rendered":"

Welcome to part three of our fast facts series, where we examine social networks, local influencers and popular brands around the world. Part one looked at social media in Western Europe<\/a>. In part two we looked at Eastern Europe and Russia<\/a>. In this month\u2019s installment, we\u2019ll be looking at the social media scene in China.
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Social networks: what\u2019s popular in China?<\/b><\/h4>\n

China has around 591 million internet users<\/a>. There\u2019s a strong drive towards mobile internet, with desktop internet traffic dropping<\/a> by 15% in the first nine months of 2013.
\n57% of Chinese social media users are male, 70% under 35. 91% of the online population of China has a social media account, compared \u00a0to 67% of people in the US. When given the choice, just 38% of users reveal their real names on social networking sites.
\nIt\u2019s reported that 91% of Chinese internet users have a social media account, compared to 67 per cent of the online population of the United States. Chinese internet users spend an average of 46 minutes on social networks every day. They are more likely<\/a> to buy items recommended by other social media users.
\nHowever, the Chinese government exerts significant control over social networks, blocking global networks like Facebook and Twitter, and censoring home-grown networks like Sina Weibo and RenRen. The Government insist on a real name policy<\/a>, and allow censors to delete posts<\/a> as they see fit. It has also passed a law stating that people who post \u201cinaccurate\u201d statements that have more than 500 shares<\/a>, could be sent to prison.
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Facebook and its local language competitors<\/b><\/h4>\n

Facebook<\/b><\/h4>\n

Facebook is blocked by the \u201cgreat firewall of China\u201d, although people can still access it via Virtual Private Networks. Facebook has reported that its market share in China is \u201calmost zero<\/a>\u201d.
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Pengyou<\/b><\/h4>\n

Owned by Tencent, it means friend in Chinese. Pengyou has more than 259 million users<\/a>. A Facebook like social network, users can friend people and follow brands. The site has less active users than RenRen and the Weibos (microblogs), but as part of the Tencent QQ network<\/a> (which has more than 784 million active accounts) it has a much bigger user base.
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RenRen<\/b><\/h4>\n

RenRen, originally called Xiaonei<\/a> (which means campus), was set up in 2005 and tends to be used by students and teens. It had around 178 million users in 2012, when monthly unique logins were growing by 47% a month<\/a>.
\nMore of a Facebook-like social network, RenRen was starting to lose out to more mobile-friendly social networks, as it lacked<\/a> a suitable mobile version. In late 2013, RenRen launched a new mobile app targeting people born in the 90s. It has increased its registered users<\/a> to 194 million and reached 54 million monthly active users.
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Kaixin 001<\/b><\/h4>\n

Kaixin is a Facebook-like social network with 113 million users. Unlike RenRen, Kaixin\u2019s target market tends towards the older generations, and white-collar workers<\/a>.
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Twitter and its local language competitors<\/b><\/h4>\n

Microblogs, or Weibos, are a very popular communication format in China. People tend to place more trust in the information they find there. They also use Weibos to write Wei Xiao Shuo<\/a> \u2013 micro novels.
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Twitter<\/b><\/h4>\n

Twitter is one of the social networks that is blocked in China, but it says that it has around 50,000 users<\/a> in China (who access via VPNs).
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Sina Weibo<\/b><\/h4>\n

Sina Weibo is the most popular social network in China, with around 280 million active users and 500 million registered users. Its multimedia functions – displaying video and photos in timelines, predated Twitter\u2019s rollout of these services.
\nUsers used to be quite outspoken on the network, but increasing censorship<\/a> has curbed this. It\u2019s reported to have lost around nine per cent<\/a> of users in 2013.
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Tencent Weibo<\/b><\/h4>\n

Sina Weibo\u2019s main competitor is Tencent Weibo, which is the third most popular social network in China with more than 230 million active users. It has a user base of 507 million users, thanks to Tencent\u2019s instant messaging service, QQ, and its users are generally from smaller cities<\/a>.
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YouTube and its local language competitors<\/b><\/h4>\n

YouTube is one of the sites blocked by China, but there are several local versions. The most popular Chinese video site is YouKu, which had 100 million visitor views in January 2013, rising to 400 million by August. It racked up 1.3 billion minutes<\/a> of viewing in June 2013 alone.
\nBaidu, China\u2019s most popular search engine, owns a rival video service (iqiyi) and was looking at purchasing another online video service, PPS.tv, which would have made it the largest video service provider<\/a> in China.
\nThe Chinese Government is currently trying to enforce a real name policy<\/a> on its domestic online video sites.
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LinkedIn<\/b><\/h4>\n

LinkedIn has just announced the launch of a version of the platform in Simplified Chinese<\/a>. Even before the launch, the site had around four million users. Many of these users were educated in the west<\/a>. It\u2019s competing against a home-grown business network called Jingwei.com.
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Google+<\/b><\/h4>\n

China blocks Google Plus, but the growing social platform still has 121,000 users.
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Other local social networks
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QZone<\/b><\/h4>\n

QZone is the Chinese version of MySpace, letting users blog, keep diaries, listen to music and share photos. It\u2019s owned by Tencent, and so benefits from the link to the QQ<\/a> network.
\nQZone is the second most popular social network in China, with between 240 million and 600 million<\/a> monthly active users, and a user base of 712 million<\/a> in 2013.
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Douban<\/b><\/h4>\n

Douban is another MySpace-like Chinese social network. It has more than 100 million users<\/a>, the most active of which tend to be intellectuals and people who follow pop culture.
\nDouban allows users to find, and chat with, people who share similar interests, although it has been heavily censored.
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Diandian<\/b><\/h4>\n

Diandian is a Tumblr clone which numbers around five million<\/a> users.
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WeChat<\/b><\/h4>\n

WeChat is a popular Chinese mobile app with around 300 million users<\/a>, 100 million of whom are outside China. Although it\u2019s similar to WhatsApp, it allows users to do more, combining features from Twitter, Facebook, Skype, Instagram and geo-location apps. It\u2019s less of a social network, and more of an instant messenger app, but brands have official accounts on the network.
\nAt London Fashion Week, Burberry joined forces with Wechat to produce an exclusive show of key runway looks. Users of the app were able to unlock Wechat-only audio content featuring Burberry’s latest womenswear collection, and follow VIP guests.<\/p>\n

Influencers: brands, celebrities & sports stars<\/b><\/h4>\n

The average Chinese internet user follows eight brands, and 38% of internet users make shopping choices based on recommendations they read on social networks. The Data Centre of China Internet reports that more than 80% of Sina Weibo users aged 19 and over have followed a brand<\/a> on the service.
\nThe Chinese Government has targeted<\/a> popular social network users, such as Sina Weibo user Charles Xue, a venture capitalist with more than 12 million followers, who it arrested last year. However, despite the censorship, western brands are using Chinese social media sites to engage consumers.
\nPizza Hut is seen as one brand that uses Sina Weibo well, while carmakers<\/a> BMW and Mercedes-Benz have also used Sina Weibo to good effect.
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Language and cultural fast facts<\/h4>\n