{"id":3741,"date":"2018-02-12T14:51:01","date_gmt":"2018-02-12T14:51:01","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=3741"},"modified":"2018-02-12T14:51:01","modified_gmt":"2018-02-12T14:51:01","slug":"focus-empathy-rapport-experiences-everything-else-worthless-mediapost","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/focus-empathy-rapport-experiences-everything-else-worthless-mediapost","title":{"rendered":"Focus on Empathy, Rapport, Experiences; Everything Else is Worthless &#8211; The Marketing Insider"},"content":{"rendered":"<p>Elizabeth Koenig, one of our US-based Account Managers, has a great piece up on The Marketing Insider. &#8216;Focus On Empathy, Rapport, Experiences; Everything Else Is Worthless&#8217; draws on her personal experience with brands and customer engagement. Customers actively seek out brands due to an emotional connection and she shares what that connection is.<br \/>\n<em>&#8220;In the world of\u00a0online\u00a0customer service, you don\u2019t need something bad to happen to you to build a connection with a company. In fact, any engagement is an opportunity for a meaningful conversation. Building rapport is something only a human can do. How can a brand build an emotional connection to a customer if their connection starts online? The answer is in real, timely communication from people who are invested in that experience.&#8221;<\/em><br \/>\n<strong>Read the piece here:<\/strong>\u00a0<a href=\"https:\/\/www.mediapost.com\/publications\/article\/314321\/focus-on-empathy-rapport-experiences-everything.html\">Focus On Empathy, Rapport, Experiences; Everything Else Is Worthless<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elizabeth Koenig, one of our US-based Account Managers, has a great piece up on The Marketing Insider. &#8216;Focus On Empathy, Rapport, Experiences; Everything Else Is Worthless&#8217; draws on her personal experience with brands and customer engagement. Customers actively seek out brands due to an emotional connection and she shares what that connection is. &#8220;In the&hellip;<\/p>\n","protected":false},"author":57,"featured_media":3744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","transcript_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Focus on Empathy, Rapport, Experiences; Everything Else is Worthless - The Marketing Insider - The Social Element USA<\/title>\n<meta name=\"description\" content=\"Elizabeth Koenig, Account Manager at The Social Element, writes on The Marketing Insider about how important customer engagement is when building an emotional connection with a brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thesocialelement.agency\/us\/focus-empathy-rapport-experiences-everything-else-worthless-mediapost\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Focus on Empathy, Rapport, Experiences; 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