{"id":3777,"date":"2018-01-15T18:42:05","date_gmt":"2018-01-15T18:42:05","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=3777"},"modified":"2023-08-17T21:52:00","modified_gmt":"2023-08-17T21:52:00","slug":"whats-to-come-for-paid-social-in-2018","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/whats-to-come-for-paid-social-in-2018","title":{"rendered":"What's To Come For Paid Social in 2018?"},"content":{"rendered":"
Social media is constantly changing and we all know it. 2017 was a year of some big ones. In terms of organic social, Twitter updated the word count to 280 characters, Instagram Stories surpassed daily Snapchat viewers just one year after launch, influencer marketing started to surge, and brands began targeting a new generation (what\u2019s up, Gen Z?).<\/span> Let\u2019s face it, most markets are over-saturated and organic posts aren\u2019t reaching numbers the way they used to. Look for more brands in 2018 to seriously take advantage of paid social advertising. <\/span><\/p>\n Influencer marketing is a\u00a0billion dollar industry<\/a>. This one doesn’t seem like it\u2019s going to go away, even with the FTC rules and regulations. You would be hard pressed to name a major, industry-leading company who doesn\u2019t employ the social influence of brand ambassadors or paid social influencers. Influencer marketing is like a pot of gold these days. It\u2019s an instant way for brands to reach their target market. Studies have shown that 67% of marketers surveyed thought that influencer marketing campaigns helped them achieve that all important brand recognition. <\/span><\/p>\n Then there is video. It\u2019s stimulating, it\u2019s a mini-movie in your hand (wow!). Video on social is growing, especially on Facebook. According to studies, videos on Facebook get 135% more organic reach than photos. So what does that mean? Videos perform better than photos in Facebook advertising. The prediction is that video ads on Facebook in 2018 will yield more engagement, and thus we will be seeing a lot more of them.<\/span><\/p>\n An explore feed for Facebook? This is a nightmare that might potentially become a reality for brands on Facebook. Think Instagram\u2019s explore feed, only brands have to pay to get into it. From a note in regards to this feature that is being tested, publisher and page content is being put into the secondary feed even if you DO follow them.<\/span>
\nSo what\u2019s to come for paid social in 2018, you might ask? Read on to find out.<\/span><\/p>\nLess organic reach in 2018<\/span><\/h3>\n
Influencer Marketing<\/span><\/h3>\n
Video Advertising<\/span><\/h3>\n
Facebook Explore Feed<\/span><\/h3>\n
\nThat means there are zero organic branded posts. If page organic reach was not difficult enough, this will kill it. This year, businesses on Facebook will increase their paid spend<\/a> dramatically. <\/span><\/p>\nGeneration Z<\/span><\/h3>\n