{"id":4795,"date":"2018-09-18T18:58:09","date_gmt":"2018-09-18T18:58:09","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=4795"},"modified":"2018-09-18T18:58:09","modified_gmt":"2018-09-18T18:58:09","slug":"protecting-your-brand-against-social-media-piracy","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/protecting-your-brand-against-social-media-piracy","title":{"rendered":"5 Steps for Protecting Your Brand Against Social Media Piracy – Adweek"},"content":{"rendered":"
‘5 Steps for Protecting Your Brand Against Social Media Piracy’ was originally published in Adweek on September 17, 2018. This is a republication of the original piece.\u00a0 Our Chief Services Officer, Blaise Grimes-Viort, shared with Adweek some steps that brands can take to protect their content from social media piracy. To read the article on the original site, click the link\u00a0here<\/a>.<\/em>
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\nSocial media has a problem with piracy. A rudimentary search on Facebook turns up films, TV shows and sports events that should be pay-per-view or subscription based. A reported one billion (yes, you read that right) people have watched Game of Thrones season 7 via illegal downloads or streams (only 31 million watched it legally). Tens of millions of people regularly watch big fights and matches illegally, costing not just the networks but the sponsors, players and contenders.<\/span>
\nFacebook is an easy thing to blame. Like other networks, it\u2019s cracking down on piracy, but quite reasonably, it doesn\u2019t want to take legal responsibility for seeking out illegal streaming pages. Instead, it appears to rely mostly on people reporting them. Facebook makes it easy to link to pirate sites.<\/span>
\nBut Facebook\u2019s just the tip of the piracy iceberg.<\/span>
\nPeople are moving more toward private groups on social media. They\u2019re posting less, viewing more and sharing on message apps or closed groups rather than on their public pages. Whether or not Facebook (or other social networks) want to take responsibility for pirated content, at least if something\u2019s shared on a public page, you stand a fighting chance of finding it. Not so if it\u2019s being shared on closed, private groups, like Facebook, WhatsApp or Telegram. That\u2019s a real problem if you own content that you want to control.<\/span>
\nIf you own or create content, you probably want to do one of two things: spread it far and wide or monetize it. Either way, you\u2019ll want to know where it ends up, legally or illegally.<\/span>
\nIt\u2019s a massive task, but there are things you can do to monitor where your content is being shared, at least in public areas. And you may be able to join private groups, too, if you\u2019re prepared to put in the work.<\/span><\/p>\nSearch iterations of keywords<\/b><\/h4>\n