{"id":4871,"date":"2018-10-05T13:27:02","date_gmt":"2018-10-05T13:27:02","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=4871"},"modified":"2018-10-05T13:27:02","modified_gmt":"2018-10-05T13:27:02","slug":"facebook-more-areas-good-for-brands","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/facebook-more-areas-good-for-brands","title":{"rendered":"Facebook launches itself into more areas of our lives – will this be good for brands?"},"content":{"rendered":"
Casting an eye over the past few weeks, our ‘Latest on Social platforms’ features releases, news stories and furors, and finding the common thread…
\nWe\u2019ll be focussing on Facebook in this post, as it has been busy with feature releases lately. In the midst of the Instagram founders moving on to new projects, plenty of video related ad and brand functionality, as well as a forward leap in text recognition embedded in images, Facebook found time to treat us to three major developments.
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Facebook Dating<\/a> – not the most exciting title, but it does what it says; Zuckerberg claims there are 200 million people listing themselves as single on his platform. Why not help them connect? There\u2019ll be no swiping left and right here, with a desire to be more Match than Tinder and support long-lasting relationships rather than quick hookups. Facebook\u2019s main challenge is the huge range of competitors, including a growing move to niche dating apps focussed on specific communities and interests. Facebook Jobs<\/a> – find a new partner, find a new job; Facebook\u2019s next move is to take on LinkedIn and provide brands with the ability to post job ads, and people the opportunity to promote their expertise. It\u2019ll certainly make it potentially easier for companies to vet applicants, but does that work in said applicants\u2019 favour? Furthermore, LinkedIn has a fluctuating culture and code of conduct where members are still finding their feet in how they interact with each other, beautifully typified by a recent discussion I witnessed around whether using emojis on LinkedIn was appropriate, compared with the fact LinkedIn encourages users to use emojis in their communications. Do people use Facebook in a way that is job friendly?
\n <\/p>\nFacebook Jobs<\/h2>\n
\n <\/p>\nFacebook Portal<\/h2>\n