{"id":4931,"date":"2018-10-17T13:42:53","date_gmt":"2018-10-17T13:42:53","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=4931"},"modified":"2018-10-17T13:42:53","modified_gmt":"2018-10-17T13:42:53","slug":"how-do-brands-keep-influencer-marketing-authentic","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/how-do-brands-keep-influencer-marketing-authentic","title":{"rendered":"How do brands keep influencer marketing authentic?"},"content":{"rendered":"
There is much talk about the good and the bad of influencer marketing. Some consider it a key channel to growing both social reach and revenue, others are against using influencers to promote their brands, citing the much-reported issues of fake followers and influencer fraud.<\/span> There is much talk about the good and the bad of influencer marketing. Some consider it a key channel to growing both social reach and revenue, others are against using influencers to promote their brands, citing the much-reported issues of fake followers and influencer fraud. Back in June, Unilever called on the ad industry and…<\/p>\n","protected":false},"author":34,"featured_media":4937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","transcript_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[2],"tags":[],"yoast_head":"\n
\nBack in June, Unilever called on the ad industry and social platforms to do more to combat influencer fraud. But despite concerns, according to a survey by the National Advertisers Association, 75% of US brands use it and 43% of brands are set to increase their spend on influencer marketing to boost revenue, brand awareness, reach new audiences and improve brand advocacy.<\/span>
\n <\/p>\nSo how can brands ensure the integrity of the influencers they work with, and make sure they\u2019re reaching real people, not bots?<\/span><\/h2>\n
\n
\nAbove all, make sure your influencers have real influence, not just a high number of followers. <\/span>
\n <\/p>\n","protected":false},"excerpt":{"rendered":"